Rory Siddall Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

As Team Lead, Campus Operations at the Calgary Stampede, I manage the day-to-day operations of the Campus, ensuring it operates at a world-class standard. I lead cross-functional teams, oversee facility maintenance, and collaborate with various departments to deliver seamless operations that support the Stampede’s diverse range of events and programs. Acting as a primary liaison for stakeholders, I focus on fostering collaboration and open communication to align Campus initiatives with our organizational goals.I’m proud to be one of the Calgary Stampede’s most experienced event managers, overseeing the planning and execution of a variety of high-profile events. My responsibilities include developing marketing strategies to attract unique rentals, negotiating agreements, and working closely with clients to ensure their events are successful. I strive to identify innovative solutions that enhance guest experiences while balancing operational needs, positioning the Campus as a premier venue for both community and international events.In addition to leading operations and event management, I implement technological solutions to streamline processes and improve efficiency. I’m deeply committed to training and mentoring staff, developing long-term policies and procedures, and ensuring the Campus remains a dynamic and collaborative environment. My work is guided by the Calgary Stampede’s vision of being "Greatest Together," and I take pride in unifying the various elements of Campus to create exceptional experiences for all.

As Lead Sound Engineer and Percussion Instructor for the Calgary Stampede Showband, I combined my expertise in music education and audio engineering to deliver groundbreaking results. I played a pivotal role in the ensemble’s success, contributing to multiple world championship titles by designing innovative percussion programs and implementing cutting-edge technological solutions tailored to the Showband’s unique audio needs. My work in developing and operating advanced sound systems has set a new standard in the marching arts, making me the most qualified sound engineer in Canada within this field. In addition to leading percussion instruction and fostering musical excellence, I collaborated with the design team to craft performances that resonated on a global stage, solidifying the Showband’s reputation for innovation and excellence.

As Operations Coordinator for the Calgary Stampede Campus, I was responsible for overseeing all day-to-day operations, driving event sales, and ensuring seamless execution with a strong focus on guest experience. Stepping into this role during the Campus's infancy, I played a key part in establishing operational systems and creating a foundation for long-term success. By prioritizing exceptional service and operational efficiency, I contributed to building the Campus’s reputation as a world-class facility and positioning it for sustained growth and success.

As Showband Operations Coordinator for the Calgary Stampede Showband, I managed the daily operations of this internationally recognized ensemble, ensuring seamless logistics and a high standard of excellence. I was responsible for organizing and executing a variety of successful events, from local performances to large-scale productions, showcasing the Showband’s talent and enhancing its reputation. Through meticulous planning, collaboration with team members, and a focus on operational efficiency, I supported the Showband in delivering memorable experiences that upheld the Calgary Stampede’s tradition of excellence.

Calgary, Alberta, Canada

At Frontier Performance, I led operations, sales, and marketing efforts that fueled growth and positioned the organization as a leader in the fitness industry. As the primary point of contact for members and prospective clients, I built strong relationships that directly contributed to membership growth and retention. I developed and executed digital marketing strategies, maintained an engaging website, and leveraged social media to attract new clients and increase brand visibility. My sales expertise and strategic approach played a key role in identifying market opportunities and expanding the organization’s reach.During my tenure, Frontier Performance achieved significant milestones, including opening two new locations and acquiring another gym. I spearheaded these expansions, overseeing facility planning, team integration, and member transition, ensuring smooth operations and alignment with the organization’s vision. Additionally, I planned and executed large-scale competitions and events that brought athletes from across Western Canada, enhancing Frontier Performance’s reputation while driving revenue and community engagement.In my leadership role, I managed and mentored coaching staff, fostering a high-performance team that delivered exceptional member experiences. I also implemented and communicated comprehensive COVID-19 protocols, ensuring safety and continuity during uncertain times. By combining operational oversight, innovative marketing, and a focus on team and client success, I contributed to Frontier Performance’s most successful and dynamic period of growth.

Calgary, Canada Area

As the owner of Rory Siddall Videography, I established a niche in the fitness industry, providing not only high-quality videography but also comprehensive marketing and business consulting services for gym owners. While video production was the cornerstone of my offerings, I quickly expanded into developing full-service marketing strategies tailored to the unique needs of fitness businesses. This included creating compelling video campaigns, crafting social media strategies, and designing content that resonated with target audiences to drive engagement and attract new members.Beyond marketing, I worked closely with gym owners to develop and execute broader business development plans. I analyzed their operations, identified opportunities for growth, and implemented strategies to optimize revenue streams, streamline processes, and enhance client retention. From advising on branding and promotions to helping businesses align their services with market demands, I provided strategic guidance that enabled fitness organizations to grow and thrive. My work blended creative vision with practical business solutions, making me a trusted partner for fitness professionals looking to elevate their brand and operations.

As President of the Board of Directors for the Spiritus Marching Arts Association, I provided strategic leadership to guide the organization through a period of unprecedented growth and success. I oversaw all aspects of governance, worked closely with the board and stakeholders to set and achieve ambitious goals, and ensured the organization's mission was upheld at every level. Through innovative strategies and a focus on operational excellence, I strengthened organizational structures, expanded programming, and cultivated new revenue streams. Under my leadership, Spiritus experienced its most successful and profitable era, solidifying its reputation as a leader in the marching arts community.

As Development Coordinator for the Spiritus Marching Arts Association, I played a pivotal role in expanding the organization's reach and impact by developing new marching arts programs. I worked to identify opportunities for growth, creating innovative initiatives to engage more participants and communities. This included crafting marketing strategies, implementing a robust social media presence, and organizing special events to generate excitement and support for the programs. I secured sponsorships and grants to fund initiatives and provided administrative and IT coordination to streamline operations. By mobilizing and inspiring others within the organization, I ensured the successful launch and growth of new programs, strengthening Spiritus’s position as a leader in the marching arts community.

As Director of a Winter Percussion program, I led all aspects of the ensemble's artistic and operational success. This included composing and arranging all music, ensuring a cohesive and high-quality performance program. I oversaw staff, ensuring they adhered to timelines and provided positive, effective instruction to students. I planned tours, coordinated logistics, and worked closely with parents to ensure smooth operations and a supportive environment for participants. Additionally, I led the design team, guiding the creative vision, and programmed and operated the ensemble’s Behringer X32 sound system to deliver polished and professional performances. This volunteer role required strong leadership, organization, and technical expertise to manage both the artistic and logistical aspects of the program.

As Percussion Director for the Calgary Stetson Show Band, I led the percussion team with a focus on developing impactful youth programs and creating positive, enriching experiences for students. I composed and arranged music, directed a team of instructors, and collaborated with the design team to deliver innovative and engaging performances. In addition to teaching students and fostering their musical and personal growth, I managed equipment, inventory, and logistics to ensure seamless operations. I worked closely with volunteers and coordinated with other ensembles to maintain continuity of education across programs, further enhancing the overall student experience. Additionally, I managed the Stetson Show Band’s social media presence, promoting the ensemble and building community engagement. This role required strong leadership, organizational skills, and a commitment to nurturing young talent.

Econolodge Inn & Suites University

In this role, I built on my Sales & Marketing responsibilities by taking on broader operational leadership and system implementation. I trained all front desk staff in "Top Down Selling" to maximize revenue opportunities and monitored front desk procedures to identify and address areas for improvement. I also handled all customer complaints within 72 hours, ensuring guest satisfaction and operational accountability.I coordinated with maintenance and housekeeping to keep rooms in sellable condition and set new policies and procedures for hotel operations, including creating an operations manual and establishing guidelines for pool use. I implemented multiple technological upgrades, including setting up a new Cash+ phone interface, a front desk network for improved efficiency, a master key and door identification system, a payroll system, and an intranet-based communication forum and knowledge base. These innovations streamlined operations, improved interdepartmental communication, and increased productivity across the hotel.In addition to overseeing all Sales & Marketing projects, I provided administrative support to the General Manager, managed scheduling, and maintained group bookings and corporate contracts. My extensive experience with systems like Ving Vard and the ability to implement and optimize operational tools positioned me as a key leader in driving efficiency and performance throughout the property.

Econolodge Inn & Suites University/Econolodge Motel Village

As Sales & Marketing Manager, I drove revenue growth and optimized hotel performance through strategic planning and effective execution. I managed group bookings and corporate accounts, building and maintaining relationships to secure long-term partnerships. My responsibilities included creating and managing website ads, print ads, promotions, and social media campaigns to boost brand visibility and drive sales.I oversaw revenue management, including yield strategies and rate research, ensuring competitive positioning in the market. Additionally, I maintained third-party booking platforms, ensuring accurate listings and maximizing online sales. In the absence of the General Manager, I assumed operational leadership, making critical decisions to ensure seamless hotel operations.

Calgary, Canada Area

At the Carriage House Inn, I managed key aspects of front desk operations, including training and mentoring new agents to maintain a high-performing team. I conducted the regular audits, reconciling financial records and ensuring all transactions balanced accurately, showcasing strong attention to detail and financial accountability.I was responsible for creating and managing reservations, streamlining the check-in/out process, and resolving guest concerns efficiently to maintain high satisfaction levels. Additionally, I supported sales efforts by promoting hotel services and collaborated with other departments to address operational needs and ensure seamless guest experiences.