Responsible for guiding the strategic development and execution of all marketing and digital initiatives, driving the growth of the company by enhancing brand awareness, improving marketing efforts, and increasing sales through digital and traditional marketing platforms.Key Responsibilities* Strategic Leadership: Develop and implement a robust marketing strategy that aligns with the client's mission and business goals.* Branding Implementation: Elevate company brand via PR and thought leadership, striving to position the company as a leader in Canadian Edtech.* Consumer Engagement: Create impactful, comprehensive lifecycle marketing strategy & execute campaigns and partnerships to drive awareness and inspire user engagement.* Data-Driven Insights: Utilize analytics to measure marketing effectiveness, optimize performance, and inform strategic marketing decisions. * Cross-Department Collaboration: Partner with executive leadership, product development, classroom success and sales to ensure cohesive messaging and strategic alignment.* Innovation: Identify and leverage emerging marketing trends and technologies to enhance brand, drive sales and increase consumer engagement.

Doner is a leading creative agency, headquartered in Detroit, US.In my role as Director, Brand & Emerging Technology Strategy, I:Pioneered Revenue-Generating Emerging Technology Practice:• Identified, evaluated and directed the establishment of new revenue-generating Emerging Technology Practice which pitched and won major new client business within 6 weeksSpearheaded Marketing Communications & CX:• Directed development of innovative propositions and marketing communications for Shoppers Drugs Mart and other major clients to maximize brand reach, differentiation and engagement in collaboration with Research, Client leads, Media, Creative & Technology partners

Brand Strategy & Communications Strategy Leader:- Led award-winning brand and communications planning across multiple client business lines and managing gjunior team members.- Uncovered strategic whitespace opportunities through in-depth insights.- Translated strategic discoveries into effective creative briefs for impactful and award-winning campaigns driving acquisition, sales and loyalty.- Develop insight-driven comprehensive lifecycle marketing strategies via client/agency workshops & desk researchWeb3/ Metaverse Agency Leader: - Developed agency strategy for web3/metaverse including internal technology, processes and client value proposition (Transition from Web 2.0 to web3)- Trained entire agency on opportunities of web3DEI Presenter- Led agency network-wide DEI talk featuring guest speakerClients: BMW US, BMW Canada, CIBC, WWF Canada, Jannsen Canada

• Lead day-to-day strategic brand & comms planning for multiple client business lines, taking shared accountability for growing those businesses.• Discover category, brand, cultural, consumer, competitor and technological insights to uncover whitespace strategic and creative opportunities aligned clients’ business challenges.• Partner with account leads to inspire and guide senior clients towards compelling and innovative strategic integrated campaigns.• Translate strategic discoveries into inspiring creative briefs.• Partner with creative, media, marketing science, production, and client service to deliver iteratively effective communications.Client: Nissan, CIBC, Cadillac Fairview

• Strategy lead within team including creative, media and analytics experts delivering consumer-insight led, 360 marketing communications campaigns and annual plans to support Brand Equity, Revenue and market share goals for Ford Canada, Ford Service, Fleet and Lincoln Canada.• Drive research and client workshops to develop deep understanding of market opportunities, consumer needs and cultural trends to create unique national and regional, upper and mid- and lower funnel marketing programs.• Selling-through strategies via strong storytelling and presentation skills.

Clients: Scotiabank, Economical Insurance, Tangerine Bank• Social Business strategy: Delivered consistent, scalable and enterprise-wide social media strategies that empowered client employees with the people, processes and technology to deliver their business objectives using social media & digital content. Agency: Publicis SapientClients: First Niagara, TD, Grey Goose, Loblaws, President’s Choice, Harley-Davidson, Jeep• Digital Marketing Strategy: Digital and social media strategies for Financial Services, Beverages, Retail Grocery, Food and Automotive clients.• Leveraged ethnographic research to build strategic social media campaigns targeted with community growth, driving engagement, data capture and achieving business goals• Led reactive and proactive social media customer service management to enhance Brand community experience• Led KPI measurement framework, communicating and tracking key performance indicators and providing iterative strategic direction• Led creative & community management teams to develop successful brand content.

• Web & 1:1: Launched Cisco Canada's first Midsize segment-focused website, implemented bi-lingual response tracking (Click-to-Chat, 1800 and email), lead various Demand Generation email, dirdct mail(via Salesforce) and Brand Awareness SEM/PPC. Budget management • Social Media Marketing: Led strategy, managed team to deliver tactical execution. Drove targeted social media presence across all relevant channels, content planning, story ideation, content curation and editorial development. Doubled Cisco Canada social media community in FY12• Social Business Strategy: Led strategy to empower all employees to leverage social media to achieve business outcomes, project includes: Listening/Triage/Response Management Process, Advocate Program, Internal Blogger Network, Measurement, Analysis and Monitoring, Channel Management• Mobile: Led innovative mobile strategy to launch first midsize market app.

• Social Business strategy: Worked with social media consultancy (confidential) to deliver consistent and scalable global social business strategy across LexisNexis. Included: garnering executive and senior management support, building business case for social media investments• Social Media training: Authored comprehensive social media Basic, Tactical and Strategic training for all LexisNexis employees globally, inclduing role-based (marketing, customer support, Executive etc) and geography-based training • Social media listening & socialCRM: Partnered with global Sales, Marketing and Customer Support colleagues to build programs to help deliver business objectives using social media listening & socialCRM applications • Social media governance: Chaired LexisNexis social media committee comprising senior PR, Marketing, Legal, Sales and Corporate Communications colleagues. Developed global protocols for social media listening, triage and response • Community Management (Martindale.com Connected): Lead international team of Community Managers for leading legal professional social network. Leveraged influencer communities and managing content strategies to deliver member acquisition and engagement objectives.

Dual Marketing & Community Manager role for professional social networking site Martindale.com Connected (www.martindale.com/connected)Martindale-Hubbell Connected won :* 2010 Social Media Marketing B2B Magazine award for Best Closed Community* 2009 Silver Award for Legal Technology Collaboration Tools http://bit.ly/LTN2009.Traditional & e-marketing • Lead development of 13 x country websites in 11 different languages• Responsible for go-to-market strategy, driving success via testing and metrics• Develop segmented e-marketing campaigns (Email, SEO, PPC and Social Media Optimisation) to drive member acquisition, increase engagement and loyalty • Work with existing affiliate partners (e.g. Lex Mundi) to develop programs to acquire members, increase user-generated content and drive traffic• Develop value proposition to acquire new affiliate partners from key global stakeholder associations• Establish key performance metrics & report monthlySocial media • Build and maintain content aggregation and syndication network via social media channels• Participate in professional networking by following the prominent bloggers and online writers & attending events• Industry-event speaker on social media e.g. (bit.ly/aOivKP) • Stay up-to-date on new social media tools and best practices• Sourcing and managing content development and publishingCommunity Management• Refining and building broader community strategy and implementation • Partly-responsible for developing the social media footprint and raising awareness for Martindale.com Connected brand via various social media channels• Utilise community engagement metrics to identify and analyse issues, patterns and trends• Serve as the ‘face’ of Martindale-Hubbell international for non-US member queries• Identify, engage and support advocates to support their success and increase UGC and member engagement• Author blog posts, articles, podcasts, videos and screencasts and webinars where necessary

Progressive marketing roles within Virgin Media, The Carphone Warehouse, BT, Cable & Wireless EMEA and Lloyds Banking group.Highlights: • Go to market & Customer loyalty strategy lead: Worked closely with Product, Insight, Sales & Customer support teams to develop B2C & B2B propositions and marcoms programs including; web, social media, mobile, video, direct mail, TV, Radio, email, events, PR, sales tools and Point of Sale• Agency management: Managed creative and media planning agencies to deliver high volume campaigns on budget. • Consumer & Market Insight: Worked with the external partners and internal Research & Insight teams understand target audiences and competitors• Internal Communication consultancy: Project management and communications strategic advice to deliver successful business-unit wide trnasformation initiatives e.g. organization-wide online learning sessions • Management / coaching: (Solid & dotted) line manager of up to 7 manager-level teams (including coaching and mentoring) and 20+ cross-functional virtual teams • CRM strategy lead: Built business case to persuade Sales Director to change marketing strategy to long-term ‘lead generation and nurturing’ approach. Increased lead conversion by 22% in three months