National Account Executive
Current•Responsible for over $9M of annual spot television sales for medium and smaller market stations•Successfully negotiate on-air spot business on behalf of television stations to advertising agencies, media buying services and direct advertisers•Develop integrated media packages to generate non-traditional revenue in the form of sports sponsorships, community sponsorships, and mobile/on-site/streaming digital revenue.•Utilize and position qualitative data, market data and competitive information to grow market share and revenue•Build and maintain close relationships with key agencies and direct clients•Proactively monitor clients' on-air schedules for delivery and accuracy •Serve as Mentor for Katz Television Group Career Growth Mentoring Program