• Manage and curate social media accounts to maintain a consistent brand image and voice• Collaborate with the marketing team to integrate influencer and digital marketing strategies into broader marketing initiatives• Helps our brand operate more than 30 Locations, driving the growth of our brand through the successful operation of existing locations and facilitating the opening of new franchises across the US• Planning Online to Offline & Delivery apps campaigns (Grubhub, DoorDash, and UberEats)• Responsible for Grand opening, and boosting marketing campaigns

WTCTW eCommerce Deputy Manager (FMCG)• Responsible for sales forecast and budget analysis report, achieving annual sales target growth of 8%• Plan partnership projects and build long-term relationships with external stakeholders, e.g. super brand day co-branding• Responsible for live-stream project management: Live-Stream Statement writing, reviewing, and going over with the legal team, Optimization of live-stream function, Delivery test team conducts legal regional UAT testing and works with functional teams to define and approve UAT scope and cases

• Ensure the successful delivery of App projects by effectively managing resources, risks, communication, and stakeholder expectations.• Worked on improving customers' experience by reducing waiting time for taxi apps by 50%• Create and update dashboards weekly by pulling data from ad serving platforms (Google/Instagram/Facebook/Youtube) and scrub/analyze/visualize data using comprehensive formulas (Vlookup, If, Search, Pivot Table) on Excel to optimize accordingly and provide strategic insights

• Led a team of 13 professionals in a fashion brand, overseeing various aspects of the business• Responsible for sales and profit and loss (P&L) management, successfully achieving yearly sales budgets• Built and organized fashion shows, collaborating with three parties to create unique and memorable events. Integrated art, museum, culture, and fine dining elements to enhance the brand's image and customer engagement• Successfully led the brand's expansion strategy by establishing all three physical stores within department stores. This indicates a successful growth and market penetration strategy

Marketing Manager 2010-2012CMO 2012-2015• Led Research and Development (R&D), Marketing, and Design teams to align with the company's goals and objectives. Spearheaded sales and profit and loss (P&L) management, successfully achieving yearly sales budget targets• Fostered collaboration between departments, ensuring a cohesive approach to business operations. Coordinated efforts across R&D, Marketing, and Design to enhance overall product development and market positioning• Ran pivotal in driving sales growth by implementing effective marketing strategies and optimizing product offerings. Developed and executed plans to achieve and exceed sales targets, contributing to the overall financial success of the organization

• Cooperated with three external parties (Yahoo, momo, and PChome) to develop and execute brand strategies and campaigns. Leveraged partnerships to enhance brand visibility and reach a wider audience• Applied a diverse skill set encompassing UI (User Interface), CRO (Conversion Rate Optimization), CRM (Customer Relationship Management), SEO (Search Engine Optimization), PHP, JavaScript, and Adobe tools. This versatile skill set allowed for a holistic approach to marketing strategies