Marketing Coordinator
Overland Park, Ks
As the face of FirsTrust Mortgage, now Guaranteed Rate, my job was to maintain a professional, friendly, client-focused image for the company. With my primary focus on marketing and communications, I also maintained unparalleled customer service, both to our clients and business partners. Much of my marketing was through social media (via Twitter, Facebook and YouTube) for FirsTrust Mortgage, its two sister companies and corporate-sponsored weekly radio show, Life as You Own it. In my tenure, I increased social media reach by over 100%, taking our social media marketing from its infancy stage and building it "from the ground up." Additional marketing duties included email marketing via ConstantContact, print marketing through postcards, brochures and flyers, and website maintenance and marketing for two companies and our radio show. I also served as the production manager for our weekly radio show, Life as You Own it, with responsibilities in marketing, promotions, writing and recording radio commercials, coordinating local and celebrity guest appearances, videography, video editing, and affiliate relations.Throughout the course of my responsibilities, I worked closely with the CEO and upper-level management to achieve company marketing goals. I also served as the chairperson for our F.I.R.S.T. committee (community service and volunteer organization) since November, 2012 in which I've organized, oversaw and volunteered in multiple volunteer service, fundraising and charitable events.