--Led and trained team of 7 Optimization Associates to evaluate client KPIs and design custom programmatic campaigns to meet and exceed client goals--Team's primary responsibility for delivering and optimizing 200+ monthly digital ad campaigns worth ~$5 million--Analyzed performance, delivery and cost data to determine best strategy for meeting client's goals--Leveraged variety of display, video and mobile ad exchanges to programmatically buy media and target the best audience--Provided guidance to sales and planning teams for more than 50+ client RFPs; draft written strategic and tactical descriptions of ad optimization for 150+ clients--Trained new hires in all facets of optimization and digital advertising--Maintained vendor relationships to stay updated on all console updates and new features

--Analyzed and forecasted company's $4.5 billion domestic subscriber revenue--Evaluated strategic and financial impact of deal proposals with major cable affiliates--Prepared monthly presentation deck of trend analyses and forecast strategies for subscriber revenue--Led monthly close meeting to communicate financial results and forecast assumptions to senior management team--Translated complicated financial data into easy-to-understand graphical dashboards and communicated key financial drivers to decision-makers--Collaborated with operations and sales departments to ensure consistency of financial data across all deliverables to parent company Time Warner

--Designed and implemented new internal audit process for employee travel and entertainment expenses.--Applied data mining analysis to identify new opportunities to reduce costs and lessen audit workload.--Created unique queries in ACL and Business Objects to facilitate efficient data analysis.--Acted as main client point of contact and project manager for three annual external audits.