Rosa Iglesias Sánchez Email & Phone Number

Barcelona Area, Spain

I lead MTG's Marketing Department setting the strategy and coordinating all operations worldwide from the MTG Headquarters in Barcelona. Within a multidisciplinary and multicultural environment, we provide with tools our Sales Force and Distribution Network of 400+ Dealers, which operate in 60+ countries. With a customer-centric focus and a change-management approach, we generate case studies, testimonials, brochures, campaigns, newsletters, press releases, loyalty programmes, videos, tutorials, apps, virtual platforms, etc. while we boost our brand awareness all over the world, through different techniques, both avobe the line and below the line. We exhibit at main international trade shows in Europe, US, South Africa, and Australia.To highlight: B2B+B2C Marketing, Mining, Construction, Dredging, Trade Marketing, Tailor-made Strategies and Operations for different markets, Team Management, Change Management, Product Marketing and Content Syndication, Events, Lead Generation.About MTG: With more than 65 years’ experience, we are specialists in the design and manufacture of high quality ground engaging tools for Mining, Construction and Dredging earth-moving machinery. We make tough digging easier and smarter.

Barcelona Y Alrededores, España

I was responsible for designing and implementing the marketing and communication plan ensuring the achievement of the objectives in terms of customer acquisition and retention, coordinating the marketing team and its providers, working closely with Sales department. Among my responsibilities were identifying the market drivers, monitoring competitors and interacting with Gartner Analysts, with a Product Marketing role.To highlight: B2B, FMCG/Life Sciences, CRM/BI/CPM, Strategic and Operational Multichannel Marketing, Team Management, Change Management, Product Marketing/Gartner, Events Coordination (100+ atendees) and Content Syndication.About VINCLE: A CRM software vendor and BI/CPM consulting, expert on improving sales process performance within the FMCG and Life Sciences industries. Its Sales Force Automation solution, SalesWare, has a clear leadership in the Spanish market and is expanding in Europe. More than 150 clients trust VINCLE such as Danone, Grupo Damm, Nestle Health Science, Puig, Reckitt Benckiser, Santillana and Schweppes, among others.

España

Complementing my job at The Quimera Project, I was working for both companies simultaneously for 6 months. I designed along with the CEO the strategy to launch Planzone in Spain, Latin America & USA.To highlight: B2B, Project Management, Startup Multitasking, Strategic Marketing and Market Research.About PLANZONE: An innovative SaaS Project Management Platform trusted by Orange, SNCF, Generalli, La Roche-Posay, among others.

Barcelona Y Alrededores, España

I was in charge of managing R&D project proposals in cooperation with our partner Altran, supported with European, Spanish and Catalan governments funds upto 1M€. I was also responsible for deploying a new cluster members strategy and launching a new CRM and sales strategy for SME targets.To highlight: B2B, Sustainability and Energy Efficiency, Project Leadership, Partnership Management and CRM.About QUIMERA: A cluster of multinational companies assembled to manage sustainable projects in metropolitan and urban areas, focused on Energy Efficiency and Mobility Management, boosting Smart Cities.

Barcelona Area, Spain

I managed the Foundation projects aimed at different targets (researchers, health professionals, teachers and general public) with a budget of €1M, coordinating multidisciplinary teams (of up to 12 people) and providers. In collaboration with Fundació "la Caixa", I was responsible for designing, assembling and operating issues of the "Air, Breathing and Child Health" exhibition at CosmoCaixa, which had 250.000+ visitors (http://www.exposicionaire.com/), and all its related activities.To highlight: B2C, Operational Marketing, Team leadership, Project Management, Events Coordination (300+ atendees) and 1M€ Budget.About FUNDACIÓ ROGER TORNÉ: NGO which manages a private asset whose benefits are reinvested into funds for research and science seminars, as well as children camps and workshops.

Lleida, Spain

As an external consultant, I developed the Marketing and Communication Plan with the aim of reorienting its activity focusing on Monitoring, Energy Evaluation and Bioconstruction. As part of the strategy, we launched the First Bioconstruction Master Course in Spain, in collaboration with the University of Lleida. We managed to double the expected revenue target in less than a year, so the Catalan Government decided to double the budget for 2010.To highlight: B2B/B2C, Strategic Marketing and Communication, Change Management and High ROI.About ITL: A member of TECNIO, a group of technological centres that belong to the Catalan Government, which provides the construction industry with advanced technological services related to Sustainability and Energy Efficiency.

Barcelona Area, Spain

ALTRA is a supplier of software applications for the architecture, construction and engineering industry.I was asked to create the Marketing Department, lead a team of 3 professionals and coordinate the relationship between the Sales and Production departments. I developed and implemented the marketing plan and strategy, along with the CEO and Sales Manager. We sold 10.000+ licenses, became the industry leader for Spain, and our CDEO Software became a de facto standard, which was awarded twice. As a result, the Spanish General Council of Technical Architecture chose Altra Software as the applications consulting provider for all its associates.To highlight: Strategic and Operational Multichannel Marketing, Change Management and Exhibitions Coordination.

Barcelona Area, Spain

Reporting to CEO, I was responsible for researching and prospecting new clients and distribution channels, with a strong focus on key accounts. I delivered presentations and training courses to key professional associations in the industry. In direct contact with institutions, prescribers and customers, I also identified the market needs, providing the Production department with advanced support for adapting and upgrading our products and consulting services.

Barcelona Area, Spain

I developed 20+ mobile applications and I was in addition responsible for Customer Service, providing technical support, resolving issues and writing user manuals.

Executive Education, Retail Innovation Immersion

Global Gateway Programme, International Marketing

Executive Master, Marketing And Sales

Pre-Phd, Geothermal Energy (Eost)

Activities and Societies: Institut de Physique du Globe de StrasbourgThe Pre-PhD consisted in finding a placement with similar geological.

Degree, Geological Engineering

The Degree in Geological Engineering integrates the principles of geological sciences with the analysis and engineering techniques. Main.