Michael Rosa Email & Phone Number

Greater San Diego Area

San Diego, Ca

Greater San Diego Area

I spent the last twelve years developing local search strategies for individual small businesses up to enterprise level businesses with more than 10,000 locations. I have full understanding and experience with all aspects of local search including listing management - Google My Business, Bing Places, all four Major Data Aggregators InfoGroup, Acxiom, Factual, Neustar as well as deep experience with the Yext pages and listing product. I also have a strong understanding of all… Show more I spent the last twelve years developing local search strategies for individual small businesses up to enterprise level businesses with more than 10,000 locations. I have full understanding and experience with all aspects of local search including listing management - Google My Business, Bing Places, all four Major Data Aggregators InfoGroup, Acxiom, Factual, Neustar as well as deep experience with the Yext pages and listing product. I also have a strong understanding of all reporting platforms - Omniture, Core Metrics and Google Analytics, so I am well qualified to show not only traffic increases but also have experience working closely with clients internal teams to find very good estimates of offline sales ROI driven strictly from local search efforts.What makes me different though comes down to local strategy. Most agencies at this time do not put much though into strategy into their store locators. More often than not a high volume keyword is chosen, and out into block content and repeated over hundreds or thousands of pages, creating page that will never really perform in local organic searches. My goal is to have my clients listing in Organic listing in particular for those valuable low funnel terms like in, around, near, by, where, and others. I am particularly strong at telling stories with data and providing insights as to why changes occur with and presenting the solutions to traffic drops and strategies to continue growth.My career has been spent creating next level local search programs, I have been able to increase sales more than 3 fold YOY, increase requests for driving directions two fold YOY and for clients that are service area businesses, I have helped to increase call volumes by up to 15% YOY.I am passionate about local search and truly understand that local is the future of search as more and more search results are populated by proximity and relevance and prominence. Show less

Greater San Diego Area