Rosanna Rodriguez Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Provided high-level legal and business affairs support for Verizon's in-house agency, overseeing all accounts, and ensuring compliance throughout the development and execution of creative marketing campaigns. Key player in the agency's founding, managing legal considerations to drive effective promotion of Verizon’s products and services.Delivered monthly reports on agency travel, expenses, and diversity inclusion spending to senior leadership, contributing to informed decision-making and budget management.Actively improved internal processes, increasing productivity and ensuring compliance with advertising regulations.Developed and maintained a streamlined financial system for the Production Department, optimizing expense tracking and budget allocation.Negotiated contracts with third-party vendors and effectively managed invoice processing, ensuring timely payments and vendor satisfaction.Oversaw talent usage and budget tracking for SAG-AFTRA and non-union projects, ensuring adherence to budgetary constraints and union regulations.Collaborated with the legal team to confirm that all photographer and talent rights were utilized within agreed-upon terms, mitigating legal risks.Managed the in-house agency’s photography and video library through MediaValet, organizing assets for easy access and efficient campaign use.

New York City Metropolitan Area

Offered legal and business affairs support for Verizon's Marketing Activation & Creative Group, ensuring compliance and risk management across creative marketing campaigns and initiatives.Created detailed production estimates and secured necessary funding from key stakeholders, ensuring smooth project execution and financial approval.Reviewed and evaluated AICP production bids from triple-bidded vendors, optimizing cost efficiency and selecting the best service providers.Negotiated and processed SAG-AFTRA and non-union talent usage and renewal terms, aligning with project requirements and budgetary limits.Contracted photographers and talent for additional or alternative usage, ensuring compliance with extended rights and delivering tailored creative assets.Drafted, reviewed, and negotiated a variety of agreements, including music, photo, video, celebrity, and third-party IP licenses, safeguarding legal interests and ensuring content use rights.Filed and declared production insurance through AON for all on-site shoots, mitigating risks and securing coverage.Conducted audits and successfully closed all production jobs, ensuring accuracy in financial reporting and compliance with contractual obligations.

New York, New York, United States

Supported legal and business affairs functions within Verizon’s Marketing Activation & Creative Group, facilitating the execution of marketing campaigns by ensuring compliance with contracts, intellectual property rights, and advertising regulations.Reviewed production agreements, vendor agreements and worked with legal counsel on revisions.Planned, managed, and tracked process for accurate and timely delivery of production requests.Submitted all third-party vendor and talent invoices for payment processing.Reviewed creative content for production and legal obstacles and advised on solutions.

New York, Ny

New York, New York

East Hampton, New York

Midtown, New York

Greater New York City Area