Rosann Bartle Email & Phone Number

Ohio, United States

Leading the Creative team, working with the account teams on strategy and business development

Tustin, CA

• Hired to develop the creative strategy and project management for the direct mail program, magazines and for a large website launch
• Responsible for managing the content, creative development, and timelines across both client and agency teams
• Assembled a team of interactive designers, art directors and writers to help develop 8-50 page websites—launched in less then 4 months
• Managed project timelines and creative team to develop the first Donor Magazine
• Developed the creative strategy and implementation for the direct mail program aimed at increasing donations

Greater Chicago Area

• Promotions in the past 11 years:Director of Creative Operations 2018 – 2020SVP, Executive Creative Director 2017 – 2018VP, Executive Creative Director 2009 – 2017
• Hired to rebuild Chicago’s creative department from production-house to first-class creative agency
• Part of the Executive Leadership team tasked with agency growth and development
• Developed strategic plans and journey maps for client work and new business
• Moved into an operations role—Managing the productivity and profitability of our print production and creative groups across NY, Chicago, and Atlanta
• Developed budgets and estimating for RFPs and client SOW'sPlayed a major role in winning Discover, PayPal, Costco, Grand Victoria Casino, Chubb Insurance, AAA (California), Cigna and Nadex

West Chicago Area

• Instrumental with the transition of the companies creative, production and interactive departments
• Part of the Executive Leadership team tasked with agency growth and development
• Maintained the oversight of all the financial client's creative execution and review
• Collaborated with senior account teams on the development of client-specific strategic plans Played a major role in winning American Home Shields, Schwab and expanded the growth of the Discover Card business

Greater Chicago Area

• Promotions in the 8+ years at Townsend:VP. Creative Director 2004 – 2007Creative Director 2002 – 2004Associate Creative Director 2000 – 2002Senior Art Director (part-time) 1998 – 2000
• Work closely with the senior account team on the development of client-specific strategic plans.
• Manage and directed a creative staff of 17 including, production and interactive departments
• Lead the development and review of all creative work
• Maintain appropriate staffing levels to support excellent client service
• Manage project budget and provide routine day-to-day job pricing and cost estimating for new businessPlayed a major role in winning Capital One, Federal Reserve Bank, American Dental Association, Quill Office Products.

Raleigh-Durham-Chapel Hill Area

• Recruited to start a direct marketing division within a brand advertising agency. Responsibilities included:
• Hiring of the creative staff and the supervision of all creative development
• Key presenter on all new business presentations
• Creative liaison for the development of direct creative work for the general agency’s new business pitches
• New business wins such as NationsBank, Olan Mills, and AmerLink Log Homes contributed to more than 50% growth for our divisionAdvertising media included DRTV, Web, and Print for our major accounts: Time Warner.

Chicago

Supervised a staff of three junior art directors on Draft’s largest accounts, Kenworth/PACCAR and Sprint. Worked in all media including DRTV for Ford Consumer Finance, The Associates, Sprint and Lens Crafters. The lead art director on new business presentations

Chicago

Worked primarily on Fidelity Investments developing direct mail and investment materials for several of their fund products. Also involved in new business development.

Bfa, Advertising/Graphic Arts

Continuing Education, Web Design

Working to complete the Web Series by the Spring 2012