Rosario Rutilo Email & Phone Number

Sydney, New South Wales, Australia

In the first year, I:Enhanced website user experience and navigability through accessible and engaging content, increasing views per user by 56.8% and decreasing bounce rate in a 30%.Strengthened brand identity through storytelling and one-to-many conversations on social media, which led to 13% more followers on Facebook, 21.5% on Instagram, and 23% on LinkedIn.Boosted EWON’S website traffic from social media channels through content and on-page SEO.Reinforced the utilization of Google Analytics dashboards to guide our campaigns and assess the effectiveness of EWON’s marketing efforts by setting events and measuring conversions.Activated Grants and implemented Google Ads to improve marketing leads and raise brand awareness.Created and implemented social media geo-targeted campaigns for Dubbo, Coffs Harbour, Small Business Month, Broken Hill and Community Workers Forum.Managed and enhanced the Intranet, by conducting surveys on the site’s uptake, usability, and ease of navigation.Integrated and implemented Monsido to meet WCAG 2 standards.Developed and produced the Annual Report video for 2022/2023 + a video showcasing EWON’s work that the Ombudsman chose to include in her presentation about policy impact at an international conference in Bristol, UK.Tools I work with >> Monsido / Vision6 / Canva / Humanitix / GA4 / GoogleAds / iCMS / SharePoint / Meta Ads

Sydney, New South Wales, Australia

Working on the continuous development and implementation of the digital marketing strategy for the Australian Neurofeedback Institute (ANFI).

Sydney, New South Wales, Australia

Manage Australian Neurofeedback Institute's (ANFI) website redesign and rebranding.Build and boost social media presence Implement EDM software and design newsletters templates.Create copy and design assets for website (education/training/webinars) and work optimisation. Develop newsletters to recruit and retain members, donors, and other supporters.Design marketing collateral: flyers/banners/manualsMonitor, report and analyse results to improve performance, using GA.Tools I worked with >> Canva / Humanitix / Moodle / LearnDash / WooCommerce / WordPress / Filmora / Campaign Monitor / GreenArrow /

Adelaide, Australia

Launched a monthly newsletter with an opening rate of 32% (vs an average industry rate of 23.4%) and a click-to-open rate of 24% (vs an average industry rate of 12.7%).Proposed and executed the Institute’s website redesign to improve User Experience and Navigability with accessible and engaging content, increasing sessions by 15.3%.Boosted the Institute's website traffic from social media channels from 5% to 16.4% only through organic content and on-page SEO.Implemented the utilization of Google Analytics dashboards to improve marketing leads and dropped the Policy Briefs' pages bouncing rate by 10%.Increased brand awareness through storytelling (pre- to post-production) and one-to-many conversations on social media, which led to 20% more organic followers on Facebook Opened and managed the Institute’s Twitter account.

General Directorate of Worship (Dirección General de Cultos)Developed the idea and the script of the promotional video for The Temple's Night festival 2017, promoted on SubTV and Channel 9 and watched by 100,000 people that attended the event.With CTAs, backlinks, keywords and higher fluency of content, I increased the average pages per session from 1.9 to 3.7 and, consecutively, time spent on the Directorate’s website by 1.18 mins.Refreshed the agency's design and digital strategy by simplifying content -following branding guidelines- and incremented website traffic by 15%. Delivered special projects to increase audience engagement, such as the campaign for Women’s Day through which we provided greater visibility for female religious leaders by sharing their life stories, achievements and merits. The project had organically 280% more views and engagement than the average videos and posts in our social media channels in 2017. Opened and managed the Directorate’s Instagram account, through which we increased our audience between 18 and 35 years old by 23%.Edited two specialized publications and coordinated the development of the Directorate's marketing collateral. Developed press releases; treating with specialized and mass media journalists.Fostered dialogue with religious institutions through public relations.

Coordinator of the Communications and Marketing Team of the National Congresswoman for Santa Fe, Gisela Scaglia (PRO) Wrote, edited, and coordinated the design of the annual digital report showcasing the projects and events carried out during the 2015 legislative year.Launched a monthly newsletter showcasing the Congresswoman activities with an opening rate of 18%.Oversaw the whole communications of the first “Careers Fair of Galvez” including development of press releases, advertising on social media and supervising markeitng collateral - online flyers, double-sided brochures, stand-up banners, totems and raffle forms -. Developed the direct communication, press releases, online content and promotional material for the event “The challenge of women in politics”. Coordinated the media agenda, press clipping, and media coverage for events.

Digital Content at Secretariat of Communal Management and Citizen Care of Buenos Aires City Government (Secretaría de Gestión Comunal y Atención Ciudadana)- Social media strategy development and content creation for the Secretary's accounts, Eduardo Machiavelli. - Tracing, monitoring, and analysis of social platforms.- Reporting and optimization. (Working together with advertising agencies).- Conduct market research to identify positioning opportunities.

National Digital TeamFacebook account management of the candidate to Congressman for Santa Fe, Miguel Del Sel.- Social media calendarization and content development.- Community engagement and management.- Advertising with Power Editor: monitoring and reporting, positioning and optimization of messages.

General Directorate of Youth Policies (Dirección General de Políticas de Juventud) - Conceptualisation and production of social content calendars.- Copywriting for social media posts.- Community management and reporting on the social media platforms of the Directorate.- Seamless work with other units of the agency including the design and programming teams.

Master Of Science In Public Policy And Management

Activities and Societies: Independent Study > The role of the community and its level of receptiveness in the social reintegration.

Posgraduate Degree, Online Program "Communicate Faith: The Catholic Voices Method"

University Exchange - Erasmus Program

I studied in Vienna, Austria, as part of the Erasmus program. It was an enriching semester that allowed me to meet diverse people.

Bachelor Of Arts In Communications (Honours)

Activities and Societies: Thesis: "Pope Francis, the Influencer. How the World's main Chiefs of State takes advantage of His image.

Technical Degree In Journalism

Course In Fashion Journalism

Course In Fashion Production