• Responsible for total room revenue through business travel sales • Aggressively pursued all appropriate opportunities through weekly outside sales solicitations and relationship building. • Tele-Prospected for new Accounts, utilizing Hotelligence 360, reader board surveys, newspaper notifications, old account files and other prospecting resources to shift market share for increased transient volume• Conducting efficient and professional site inspections. Entertained qualified potential clients in accordance with Aimbridge/Starwood policies.• Responsible for building/submission of all compelling business cases for National accounts not currently active accounts – Ready for RFP season. Continuous rapport building with all of Starwood Sales Organization team to ensure maximum hotel exposure• Maintained an active list of top accounts to ensure consistent maximum production and held accountable for low volume producers.• Active maintenance and network with all existing accounts to capture group and catering businesses from within• Assist the Director of Sales in the research, development and completion of an annual business or marketing plan directly related to Group Rooms. Supervised Sales Managers during absence of DOS with primary tactics for their assigned market segments.• Complete & submit required monthly reports through Aimbridge Intranet

Provide day-to-day leadership operation of the Sales & Catering department, while maintaining focus on the delivery of quantified profitable results for the company’s strategic goals. Identify and develop new opportunities to shift market share from comp set, manage select key accounts, maintain relations with all of current accounts with sales associates to provide strong loyalty for the great success of our hotel. Exploit hotel's features and benefits using sophisticated informative collaterals, networking events, e-Commerce marketing, etc... I participated highly in the development of the strategic Marketing Plan, revenue analysis, forecasting and budgeting process for the hotel. In addition, my responsibilities includes recruitment, hiring, mentoring and training of our sales associates, leading sales meetings, working with catering and convention services as well as great involvement with systems training, report analysis, P&L management, business travel, tradeshows, customer entertainment, community involvement and networking.

An experienced senior level hotel sales role with business travel experience that reports directly to the Director of Sales. The position is a commitment with a clear goal to experience the training and developed necessary to become a future Director of Sales and may be required to serve as Director in the absence of the Director of Sales. Responsibilities included the following: • Assists in directing Sales Team. • Responsible for setting and monitoring goals for the department. • Lead solicitation and prospect efforts. • Involved in reporting and compiling statistics on group rooms & revenue (Pace Report). • Helps create, develop and manage action plans. • Assist in developing of marketing pieces. • Conducts competition analysis. • Assists in rate determination. • Monitors group limit setting. • Negotiates with potential vendors, service providers or other outside parties. • Meets with potential clients when necessary. • Assists in preparation of budgets. • Required to occasionally work as Complex MOD and be on-call as situations arise.

The Senior Sales Managers responsibilities include: • Drive growth through enhancing/optimizing current business and identifying/closing new business and market opportunities to include short and long range growth and profitability objectives.• Solicit and manage multiple market segments to achieve and exceed budgeted revenue goals• Participate in industry and community organizations representing the sales opportunities• Oversee the development of leads and prospects, cultivate client relationship, presentation of company services, analyze client needs, and negotiate contracts• Develop sales strategies by developing business plan, forecasting, anticipating sales requirements, determine productivity and potential client service strategies• Implement metrics to assess and measure sales productivity• Assist the Director of Sales in such areas as: preparation of quarterly action plans, budgets, marketing plans, developing and implementing strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services• Coordinate liaison between sales department and other sales related units

It is the responsibility of the Director of F&B to provide leadership and management for the Food & Beverage Division and integrate its functions to hotel support. All duties are to be performed in accordance with departmental and company policies, practices, and procedures.