A creative and commercial Marketing & Communications specialist with over 20 years’ experience and a passion for brands and people. Excellent understanding of delivering brand communications and product development experience in the hospitality and wellbeing sectors. Vast experience of leading marketing and communications strategy, across brand activation and brand development initiatives from concept and planning through to delivery and analysis. Wealth of project management and delivering integrated project campaigns – CRM, brand & creative development, innovation, partnerships, brand activation, digital and PR. Strong team leadership, relationship building and agency management.