- Directed, filmed, acted-in, and wrote for successful organic social media campaigns across Facebook, Instagram, TikTok, and YouTube capitalizing emerging trends to drive engagement for the Imagine Musuem resulting in 100% increase in attendance. -Wrote and managed Google and Meta PPC campaigns with high positive ROIs for a wide portfolio of clients, with a keen eye towards engaging storytelling and matching brand voice- Designed custom, high-converting, website landing pages, SMS Flows, Email Campaigns, Ebooks and Product Descriptions for Shopify, Eventbrite, and Amazon Storefronts. -Collaborated with videographers, editors, and graphic designers to ensure quality control and adherence to brand standards -Communicated clearly and effectively with clients to develop content strategies and maintain positive customer relations

-Designed a guest feedback text-blast campaign which improved response rates by 30% by optimizing keywords. -Developed a customizable frequent-guest profiling program to craft tailored experiences, improving guest retention and increasing the overall review rate.-Created training materials, including guides for brand voice, service standards, and location familiarity.-Consistently set and broke records for Hilton Honors Enrollments.-Acted as a communication liaison between Front Office and Sales Department, assisting in contracting, interviewing, and email coordination for large events.

-Composed promotional content with various special offerings and discounts.-Served as primary contact point for guests before, during, and after their stay.-Utilized follow-up communication to encourage excellent reviews.-Generated weekly email-blast campaigns utilizing Mailchimp to advertise upcoming promotions and events.

-Designed bakery displays to best showcase new products.-Ran event planning for parties, corporate events, and holiday specials.-Provided excellent customer service that encouraged customer returns. -Coordinated with local charities to organize drives, lower food waste, and produce positive publicity.-Acted as the primary trainer for the bakery section; developing onboarding protocol, fostering a positive environment, and providing leadership during challenging situations.