As founder of Soft Serve, I wore many caps and engaged in many different tasks and activities. I was responsible for achieving results in all areas, from client pitching to delivering final turn-key solutions for various companies, clients, and brands. Tasks and Responsibilities: - Creating custom pitch decks and proposals for clients - Client management and interfacing- Effectively communicating deliverables and outlining key objectives with clientele- Managing budgets and maintaining strict and efficient timelines- Overseeing and performing all stages of video production (pre-production, production, post- production) - Outlining shotlists for photoshoots- Maintaining brand look and feel for all client projects- Learning and utilizing effective storytelling techniques and mechanisms - Ideating and brainstorming creative projects that ranged from video to photo to copywriting - Coming up with creative projects that would interact with client audiences Skills and Expertise: - Advance videography and photography - Set design - Video editing and light animation in Final Cut Pro X and Adobe AfterEffects- Photo editing and design in Adobe Lightroom, Illustrator, and Photoshop - Creative ideation Lessons Learned: - How to effectively manage client expectations - How to create budgets for client projects and maintain said budgets- How to effectively communicate, collaborate with, and manage a team- How to properly schedule projects and maintain project timelines - How to maintain a professional demeanor and service in the face of client difficulties

Working as the Studio Assitant alongside the creative team and creative directors

At Warschawski I acted as a team player, jumping in wherever necessary to help achieve results for the overall agency. Tasks and Responsibilities: - Creating shot lists and internal documents for client photoshoots - Ensuring all brand assets for my various client projects aligned with brand identity and values - Supporting senior team members on various projects- Writing engaging product descriptions and website copy - Aiding in social media planning, scheduling, and copywriting- Creating short-form video ads for clientele - Creating long-form, informational video content for the Warschawski website- Taking professional team headshots- Projects within Adobe Suite (Photoshop, Lightroom, AfterEffects, Illustrator) Lessons Learned: - Learning the anatomy and hierarchy of the agency environment - Effective communication within teams and across departments - Understanding how to come up with the best ideas for a brand as opposed to simply creative ideas

In this role, I was tasked with leading the overall marketing department for the brewery. I collaborated with the in-house designer to create marketing assets and increase Red Truck's presence in the Vancouver craft-beer community, both online and in-person. Task and Responsibilities: - Creating brand style guides and brand identity guidelines- Creating shot lists and professional social media assets such as photos and short-form videos - Ideating creative in-person projects to engage with the local community, such as mini-concerts- Collaborating with influencers and local athletes to foster reach and engagement for the brand- Creating medium-form videos designed to engage and target the local action sports and adventure communities - Planning and maintaining a professional, strategic, and exciting social media calendar - Creating strategic social media initiatives designed to foster engagement and interaction, such as giveaways and promotional posts Lessons Learned - How to effectively communicate and set goals with senior management - How to be accountable for results and project timelines - How to communicate with a large group of departments and their members to effectively achieve marketing results without disrupting the production of the actual product

At Parallel 49, I began my journey on the packaging line. I was then promoted to full-time Assistant Marketing Coordinator. Finally, upon resuming my studies for my final year of McGill, I signed them as a client to my business, Soft Serve (see above). Tasks and Responsibilities: - Maintaining social media accounts and schedules across three brands within the company- Capturing professional content for all three brands on a weekly basis - Learning new techniques and incorporating them quickly into the marketing assets - Working with senior management to ideate and plan new ideas and initiatives - Pitching senior management project proposals and incorporating their feedback appropriately - Developing outlines for strategic projects such as web-series and social media campaignsLessons Learned: - How to properly report and interact with a senior manager - How to interact with senior management team members- How to engage and learn from other team members and employees in all areas of the business - How to make friends and utilize fellow team members to achieve results - How to learn new skills and translate them into action quickly

- Responsible for the coordination and integration of all executive and general board members- Responsible for managing the logistics of 7+ events on a weekly basis- Responsible for hosting 200-250 people per (weekly) Friday night events- Aiding in fundraising and funding applications for the organization, and managing a $250,000 budget- Pivotal in planning events that will engage a large demographic of people throughout the year- Ensuring that events are well attended at over 100 people minimum - Responsible for creating, maintaining, and improving an organizational culture- Actively developing innovative events to entertain audiences of all jewish backgrounds

- Managed, built and grew ACC’s Instagram following by 200%- Curated engaging and creative content for promotion on social media platforms- Conceptualized, filmed and edited two promotional and informational videos for social media and events using Final Cut Pro- Facilitated the participation in major exposition events such as BC GranFondo and Crankworx Whistler. - Organized ACC’s presence from top to bottom, with aim to engage and educate greater athletic community on concussions- Facilitated and designed custom apparel such as shirts, pens, tents, stickers and more

- Responsible for event promotion, conceptualization and outreach- Responsible for coordination and collaboration with other clubs

I was given the opportunity to work with SKIO Music as a university student and the work they did there blew my mind. I found myself in a position where I was mentored and taught about the marketing landscape of e-commerce, digital startups, and was shown how to create real impact through the use of social media, reporting, and dashboards. After my onboarding, I was trusted to fully run and copy write all variations and versions of the Facebook Ad campaigns we ran for the Remix contests hosted by SKIO. I was also responsible for curating all the content on the social media posts and tapping into the needs and pain points of our consumers. Another really enjoyable part of the work I did at SKIO was when I was given the opportunity to act as an interim A&R. I was trusted as one of the judges of the Remix Contests and was tasked with selecting the highest quality tracks from thousands of submissions. The most powerful component of my experience was the hands-on learning that I gained regarding ad campaign management. I was taught how to create and optimize campaigns. I learned how to monitor them and how to select the highest performers and reallocate the budget towards those variations. Specifically I: - Worked closely with the founders to optimize and grow social media engagement and reach- Wrote & ran Facebook ad campaigns- Optimized Facebook ads for maximum conversion rates- Created and optimized audiences for each social media campaign - Created and managed 8+ Facebook/Instagram ad campaigns- Ran split (A/B) tests on ad campaigns and social media content- Created a system for A/B testing and ad management - Guidelines to determine whether to boost, reduce or cut posts from the marketing portfolio- Curated & Wrote Instagram and Facebook content- Boosted Instagram engagement by 55%- Judged remix contests

I began my time at Browns as a stock room assistant. I learned how to stay organized, work hard, and collaborate with my team and put their needs above my own. I stayed on top of the styles and was sure to learn from the sales team as I wanted to move into that position. The next summer I began working as a cashier and sales associate, helping to educate clients on our different brands, the different shoe styles, and to help order the style and size they wanted if it was out of stock in our location. I again learnt how to collaborate with a team and how to put the customer's needs over my own. This job taught me how to work hard and ignighted my passions for fashion and retail.

In this role, I acted as a part-time sales associate. I was responsible for staying on top of all fashion trends and educating clients on the quality of materials, fit, and style. I prided myself on my ability to help clients curate outfits and wardrobe additions within their desired price points.