Rose Whitney-Eliason Email & Phone Number

Minneapolis, Mn, Us

Role:-Facilitating client strategy and media planning meetings for persuasion, awareness and direct response clients.- Managing junior staff; ensuring they are resourced and able to focus on professional development goals.- Drafting media plans, strategy memos, testing roadmaps, channel-specific optimizations and data reports for clients.- Researching and optimizing audience selection and targeting, working with data partners. - Managing teams; making sure all campaigns and client deliverables launch on time and are error-free.- Preparing for and leading weekly client check-ins. Coordinating all client communications for the team.- Placing and monitoring media buys across advertising platforms. Regularly reviewing performance and optimizing accordingly.- Researching new advertising venues and staying abreast of online advertising trends; developing and maintain relationships with vendors and partners.- Negotiating terms with advertising partners, reviewing and finalizing contracts, approving invoices.Company Overview:Since 1991, M+R has been an active leader in many of the biggest movements, breakthroughs, and victories on behalf of people and the planet. Our founders are organizers at heart, and this grassroots spirit still guides our work today as we use online marketing, PR, and social media to engage the masses and raise money + raise hell for causes we believe in.We’re proud to have taken on big fights against Big Tobacco and Big Oil and led the campaigns that passed NYC’s landmark smokefree law and blocked the Keystone XL Pipeline. And we’ve mobilized millions of people and raised nearly a billion dollars to help visionary nonprofits fighting for marriage equality, justice reform, reproductive rights, immigration, housing, Darfur, indigenous rights, and livable wages.

Role:- Working with non-profit companies and media outlets to develop and execute campaign plans.- Developing ad implementation processes from creative handoff to end-of-campaign reporting.- Generating and training team members on bulk uploading and quality assurance processes. - Managing daily campaign implementations and optimizations.- Audience conception and implementation.- Developing and presenting multi-touch attribution reports.Company Overview:I started R.WE Creative as Lockwood Strategy closed and I wanted to continue to use my Ad Operations skills for good, and to have the flexibility to choose what companies I would work with. I started working with M+R as a result, and I signed on full time shortly after.

Washington D.C.

Role:-Ownership of all pre- and post-launch trafficking responsibilities and inquiries-Managing the implementation of all ad operations requirements for campaigns; tracking, tagging, and naming with close attention to detail-Managing pacing dashboards and identifying problems in performance and efficiencies, and devising optimizations-Building weekly reports and offering regular program optimizations and recommendations-Presenting findings to both internal and external people, educating and guiding them on best practices; proactively addressing areas where improvement is needed-Performing diligent and detail-oriented QA on interactive ad units/deliverables-Providing paid media team with user feedback and insights related to new releases of our internal tools and products-Building targeted audiences in platforms -Adjusting media buys in real time throughout campaign to reflect changes to media plan and new information throughout execution of program-Gathering, organizing and presenting competitive research and spending data in a cohesive and efficient manner-Identifying opportunities to test within platforms and work with teammates to execute tests, analyze results and use to optimize campaignsCompany Overview:At Lockwood Strategy, we design and deploy strategic media, advertising and organizing programs and develop resources and trainings to empower other progressive organizations and campaigns to leverage digital tools, tactics and platforms to reach, inspire and mobilize people to take civic and political action.

Minneapolis, Mn

Role:I developed and implemented fully integrated cross-media plans, analyzed and reported on digital and social media campaign performance, and executed optimization strategies to maximize the value of brands' resources. Company Overview:At Brew, we leverage paid, owned, earned, and shared media to advance client goals by reaching desired audiences with relevant messaging at the optimal timing. Our process is highly collaborative and applies insights, strategy and high impact creative to develop effective communications that deliver measurable results.

University Of St. Thomas

I used Salesforce software to assist in writing, developing and deploying email campaigns. I utilized Adobe design software to update and create promotional materials. I maintained social media accounts, and tracked advertising performance via Facebook ads and Google AdWords. I developed a method to keep track of our promotional inventory, and assisted in running conferences and events. I participated in utilizing agile project management techniques to prioritize departmental and daily goals and ensure that they would be completed in a timely manner.

Greater Minneapolis-St. Paul Area

I prepared and organized materials and set up rooms to match specifications needed for a variety of classroom learning objectives, troubleshot technology issues, served as an intermediary for clients and program managers, and tracked and organized thousands of class evaluations.

International Political Economy And Marketing Concentration

Bachelor Of Arts (B.A.), Marketing Major And Political Science Minor, Summa Cum Laude

Activities and Societies: Delta Sigma Pi, Aquinas Scholar, Beta Gamma Sigma, American Marketing Association