Ksenia Roshchenya Email & Phone Number

Tbilisi, Georgia

Tallinn, Harjumaa, Estonia

• 📲 Multilogin is software that provides unique browser fingerprints for secure management of multiple online profiles, preventing them from being banned. Achievements:
• ️ Spearheaded from the early MVP phases to a fully working solution in 5 months, ensuring a robust user experience. Collaborated deeply with users to discover and prioritise features that directly increased the.
• ️ Played a pivotal role in establishing analytics from scratch for a new product, utilizing Mixpanel for comprehensive tracking of UI, backend, and billing events.
• ️ Led the Migration Tool, which orchestrates data transfer between old and new products. Coordinated collaboration across 5 teams, addressing differences in architects' perspectives on migration procedures and.
• ️ Driven pricing strategy changes using data from 3 PostgreSQL databases and Python (Pandas) analytics in Google Colab, developing an optimized pricing formula based on usage patterns. This approach refined strategy.

• 🍏 Delivery Club — is the #1 food delivery app in Russia, in the Top 5 Food Tech companies in Europe, and the 9th biggest Tech company according to Forbes.I was responsible for the onboarding process for the new vendors.
• Oversaw the acceleration of introducing a partner to the platform by creating an admin panel with interdependent auto-completion of the fields. To do this, it was necessary to identify the business logic of 300+ fields.
• Solved critical user stories for internal users: bulk operations, access control, x10 acceleration of searches for vendors by adding filters and sorting.
• Improved the quality of content sent to onboarding, which reduced the number of Welcome Calls by 40%.❕In the event of a mass shutdown of various services (due to sanctions), I:→ ensured the smooth running of the.

• 🔹 Brandquad — is a platform that helps brands to manage their Product Experience on the Digital Shelf: distribute their product information & data, store media files and analyze their products presence across the web..
• Increased DAU (from 5-10 to 50-90 people per day) & brought Retention to a plateau (users began to use the Brandquad platform throughout the work working) by creating training materials and FAQ for each type of user.
• Raised LTV (created customer dependency on Brandquad) through a deep study of the internal processes of clients using in-depth interviews (CustDev).
• Reduced up to 100 hours per month in the Customer Success Department by automating the verification of compliance between the tariff plan and the actual use of tools. Timely billing and clear plan overage reports sent.
• Increased purchase conversion by Х% and reduced labor costs (of the implementation department and sales managers) by 1.5 times; due to changing the BIN’s commercial offer (financial and conceptual components) &.
• Сonfirmed several hypotheses on the BIN popularization using wireframes and clickable prototypes (e.g. the new design for the Statistics Dashboard).

• Successfully led the first European implementation project (Sharp Europe, 4 months, 5 people team)
• Developed project documentation according to PMI standards from scratch. As a result, the implementation process (one of the key ones in the CJM) began to look predictable (terms, list of works, cost), which increased.
• Was a personal manager of the largest clients: Estee Lauder Moscow & Paris, L'Oreal group Moscow, Sharp Europe; increased MRR significantly

Toronto, Canada Area

• I was part of a team of three volunteers. We made a sustainable startup: a prototype (MVP) of eco-friendly disposable tableware. We won first place (out of 60) at the Wideman Prize Competition, receiving a $1,000 grant.
• Conducted interviews with CustDev; built partnerships with various organizations to develop the MVP and led the project to create it.
• Presented the results of our team's project to a large audience (100+ people) at Enactus Canada's Regional Exposition.

• 🔸Fanclastic is a children's toy launched in 2015, which is now sold internationally. Our team of 7 people introduced the Fanclastic to the Russian and European markets. By 2017 Fanclastic was sold in Germany, the Czech.
• Coordinated and participated in 10+ different B2B andB2C exhibitions on a monthly basis, including the Nuremberg Toy Fair 2017 and 2018– the largest international trade fair for children's products.
• Increased sales in Fanclastic’s online store 5x by fixing drawbacks in CJM (e.g. made changes in the UI/UX, trained shop assistants, created FAQ & video-instructions sections)
• Led a team of designers, copywriters, SMM specialists, PR specialists, and video bloggers to increase customers' awareness and improve brand recognition worldwide.
• Negotiated and concluded 15+ contracts with various business partners in Russia and Europe: wholesalers, retail chains, and online stores.

Post Graduation Certificate, Project Management, A With Honors

Bachelor'S Degree, Business Administration And Management, General, Gpa 4.8 Out Of 5.0