Rosie Smith Email and Phone Number

* Lead Landell Mills’ Marketing and Communications Division: ultimately responsible for the management of all contracts implemented by the division (totalling €19 million between 2016-2024), including budget usage, reporting, and expert and supplier contracts.* Oversee quality assurance for range of EU communications and visibility activities, encompassing graphic design, copywriting, film production, event management and digital marketing.* Lead on divisional recruitment and line-manage a team of six in-house staff.* Participate in meetings with Contracting Authority across all divisional contracts when required.* Responsible for ensuring duty of care and due diligence procedures are followed at a divisional level.* Lead on development of communications bids, including recruitment of experts, writing strategic methodologies and developing project workplan and budget, including for EU-funded framework contracts such as COM Lot 2 Communications.* Lead on development and implementation of Landell Mills’ marketing and communications strategy.* Led on development of new Landell Mills website, including developing brief and overseeing web developers.* Oversee digital strategy, online content development, and monitoring and evaluation of digital activities.* Lead on development of SharePoint project reference database, built in collaboration with specialist agency.

In my role as manager of the Communications Team I have overseen management and quality control of the following communication and visibility contracts: * Technical Assistance to improve EU Visibility in Policy Areas and Development Cooperation, Nigeria (2023-2027 / EUR 5,741,000)* Design and Implementation of Public Diplomacy and Communication Strategy in Jamaica (2023-2026 / EUR 450,000)* Strategic Communication and Public Diplomacy for the EU Delegation to Rwanda (2023 - 2026 / EUR 899,250)* EU Communication and Visibility Support Services in Rwanda (2021-2023 / € 529,850).* Communication and Visibility of the AGRI-CONNECT Programme, Tanzania (2021-2023 / €373,500).* Communication and Visibility of the EU Cooperation with Cambodia (2020-2023 / €3,199,850). Project managed inception phase including project set up and communications strategy development.* Technical Assistance to improve EU Visibility in Policy Areas and Development Cooperation, Nigeria (2019-2023 / €1,249,000).* Communication and Visibility for EU Cooperation ASEAN (2018-2024 / €3,550,000).* Enhancing EU Communications and Visibility, Ethiopia (2020-2023 / €400,000).* Support to EIP Communications (2018-2019 / €136,140), inc. activities in Zambia, Kenya, and Nigeria.* EU Africa Actions on Peace and Security through the APF Communication Plan (2017-2019 / €500,000).* European Union Cooperation in Central Asia: Visibility Events (2017-2018 / €300,000). Project managed inception phase including set up, strategy and workplan development.* Communication and Visibility Actions for Gender Equality Awareness in Nigeria (2017-2018 / € 79,908).* Visibility of the EU in Tanzania (2017-2019 / €111,567).* EU Development Cooperation Visibility under the Joint Africa-EU Strategy (2017 / €93,330).* Information, Communication, and Visibility Activities for the EU Delegation to Zambia (2016-2019 / €419,000)

Provided strategic communications, and/or graphic design and copywriting support on the following donor funded contracts: * Kabul Managed Aquifer Recharge Project (2016-2018 / Asian Development Bank)* Working with China to Accelerate Agricultural Technology Transfer to Low-Income Countries (2016-2017 / FCDO)* Visibility and Communication Activities for the EU Delegation to Rwanda (2016-2018 / EU)* Fund Manager for the Afghan Business Innovation Fund (2015-2016 / FCDO)* Evaluation of the Development Cooperation between the UK and Vietnam (2015 / FCDO)* Monitoring, Evaluation, Communication and Visibility for Food & Nutrition Security and Sustainable* Agriculture and Advisory Services for Sustainable Agriculture and Sustainable Food Systems (2015-2016 / EU)

* Initiated and led on redesign of organisational branding. Developed Landell Mills’ communications strategy including leading in-house brainstorming sessions on communications objectives and strategic aims.* Designed, built and managed Landell Mills’ website. Set up and managed social media accounts on LinkedIn, Twitter and Facebook. Wrote news content for dissemination on web and social channels.* Provided communications support on bid methodologies including for EU COM Lot 2 frameworks contract.* Provided design and copywriting support on a range of EU, ADB and FCDO contracts.

* Develop, implement and evaluate marketing strategy for TACT (the UK’s largest fostering and adoption charity)* Undertake macro and micro environment market research, including competitor and stakeholder analyses and brand survey * Plan and monitor marketing budget* Write and proof copy for web and print* Coordinate refresh of organisational brand identity and uphold brand guidelines to ensure consistent usage* Design marketing materials using Adobe CS6 (InDesign, Photoshop, Illustrator and Acrobat Professional)* Co-manage website, Facebook and Twitter platforms * Work closely with digital agency on TACT’s SEO and PPC campaigns* Evidence impact through production of interview case studies, films and photographs* Build strong relationships with TACT’s ten regional offices to coordinate local marketing activities* Develop and coordinate campaigns for national events such as Adoption Week and Foster Care Fortnight * Project manage external contractors and suppliers, including designers, filmmakers, copywriters and printers* Train staff in the use of marketing tools

* Quantitative and qualitative research and analysis:- Co-author Reviewing the World, a DFID funded report examining UK media coverage of development issues - Coordinate Overseas Development Institute survey of 800+ development practitioners, exploring linkages between poverty and child maltreatment * Brand development and design for web and print:- Work on design and communication projects for organisations including Mercy Corps, Overseas Development Institute, The British Council Bangladesh, The Hutton Institute, Riders for Health and the World Development Movement. For work examples see two sites designed during this time: www.globalenvision.org and www.espa-alter.org* Project management of outsourced suppliers (e.g. web programmers)

Self-employed freelance graphic designer. Work with wide range of clients including long term (year+) contracts with well-respected UK design agencies Teviot and Studio LR. (Also studied MA in Media and International Development during this time, from October 2009 - October 2011.)

* Brand design for print and web * Artworking* Project-management of photoshoots, web-builds and print production* Design University of Edinburgh Brand Toolkit* Develop core concepts for Strathclyde Partnership for Transport Brand Engagement Campaign* Design and artwork range of collateral for Investors in People Scotland* Redesign Tsuko website

I started my career at Redpath, an award winning creative agency whose strength lay in its focus on both 'words and pictures'. Redpath prided itself on involving both designers and copywriters in the creative process from initial brief to project completion. * Design brand identities, literature, reports, websites and packaging.* Proofreading and art-working.* Project manage external suppliers (for example photographers, web developers and printers).* Nominated for Scottish Design Award for ‘A Dying Art’ book.* Develop ‘Superbrands’ – set of five overarching logos used by the Scottish Government.* Design suite of communications for Bank of Scotland’s community sponsorship programmes.* Design range of materials for Marketing Society conference.* Design and develop updated branding for a range of organisations including Cave de Lugny wines and Ben Dawson Furniture.