Rosi Lopes

Rosi Lopes Email and Phone Number

Senior Manager - Account Management - Direct Core - Criteo @ Criteo
paris, île-de-france, france
Rosi Lopes's Location
São Paulo, Brazil, Brazil
Rosi Lopes's Contact Details

Rosi Lopes work email

Rosi Lopes personal email

n/a
About Rosi Lopes

Rosi Lopes is a Senior Manager - Account Management - Direct Core - Criteo at Criteo. She possess expertise in publicidade online, online advertising, marketing online, marketing digital, microsoft excel and 12 more skills. She is proficient in Inglês.

Rosi Lopes's Current Company Details
Criteo

Criteo

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Senior Manager - Account Management - Direct Core - Criteo
paris, île-de-france, france
Website:
criteo.com
Employees:
2950
Rosi Lopes Work Experience Details
  • Criteo
    Senior Manager - Account Strategist - Direct Core Latam -
    Criteo Jul 2024 - Present
    Brazil
  • Criteo
    Manager - Account Strategist - Growth Direct Core Latam -
    Criteo Apr 2022 - Jul 2024
  • Criteo
    Team Lead Accelerate Latam
    Criteo May 2021 - Apr 2022
  • Criteo
    Senior Account Strategist
    Criteo Mar 2019 - Apr 2021
  • Criteo
    Account Strategist - Mid Market Accounts
    Criteo Jan 2017 - Feb 2019
    São Paulo E Região, Brasil
    Main goal is to provide top level strategic account management to advertisers to ensure retention and client satisfaction. This role is in charge of analyzing an assortment of metrics for all ads served, communicating issues/concerns internally to all parties involved and being the client’s “Go-To” person for any questions. Also responsible for monitoring and optimizing existing campaigns to help with increasing our revenue and margins, along with cultivating a strong and productive relationship with clients.Daily tasks:Develop and maintain strong partnerships with clients at all levels, including C-levelAdvise on client’s digital strategy and educate advertisers on Criteo’s technology across channels and devicesOptimize accounts to improve performance for the advertiser and action growth opportunities to maximize revenue and marginAnalyze a wide range of performance metrics and KPI’s to identify personalized solutions on a client level and make sure client goals are reached (ROI, ROAS, Revenue…).Negotiate additional budgets along with upselling new Criteo’s productsCreate personalized decks and presentations to drive quarterly meetings
  • Yahoo
    Optimization Strategist
    Yahoo Nov 2014 - Dec 2016
    São Paulo
    Management and optimization of audience campaigns in display, mobile or video, through Yahoo DSP platform (Yam Plus/BrightRoll), in several Ad Exchanges, aiming to maximize ROI and to reach growth goals (e.g.: Dafiti, Netshoes, NET, Samsung, Natura, Vivo, Fiat, GM, Ambev); development and execution of strategies to potentiate result; researches and campaign analysis involving target, creative, strategy, seasonality, competition, user’s behavior and offers; presentation with customer for revision of results and attendance of the evolution, generating insights to improve performance and to identify growth opportunities; management of different kinds of bids to become the campaign more competitive in the auction; consolidation of data for performance attendance through spreadsheets; use of own or third parties (of some DMP’s) to maximize results; strategic assistance in co-managed campaigns and self-service (using data of the third party, best-practices, to scale strategies that guarantee good performance) to reach expectation and to increase revenue.
  • Yahoo
    Account Manager: Retail, Listings And Mid Market
    Yahoo Aug 2013 - Oct 2014
    São Paulo
    - RetailManagement of display campaigns with focus in performance and mobile (Mercado Livre, Bom Negócio, OLX); optimization of campaigns to achieve the desired goal; Analysis of the customers´ need to aid in the elaboration of new proposal; strategy development for reaching ROI and CPA; identification of the best formats, coverage channels and dates for each action type; intermediation between customers and technical department (operations) and financial; relationship with agencies and direct customers; intern’s training and management.- Listings Customers' portfolio with partnership of Listings (co-branded) with Yahoo (e.g.: Catho - Yahoo Empregos, ImovelWeb - Yahoo Imóveis); management of small advertising campaigns and direct purchase, contact direct with customer aiming metric of the partnership; assistance in the closing of the income of co-branded with financial. - Mid MarketSupport for beginners customers in Display platform; consultancy for different kinds of campaigns, and several segments; management and attendance of results; assistance in the elaboration of proposals; suggestions of improvements in the campaign for the customer.
  • Yahoo
    Account Manager: Esporte Interativo
    Yahoo Oct 2012 - Oct 2014
    São Paulo
    Yahoo Brasil and Esporte Interativo united all their similar sporting content initiatives of offering a more complete and specialized service in sporting digital media in the country. This partnership was the second as a closed kind in the world. Responsible for the integration of the operations; training on exclusive tool used in the partnership, kinds of formats, coverage/sale forms; structuring of internal processes, as alignment of price table, definition of processes among areas (financial, operations, editorial, sales); Administration of campaigns of several segments (e.g.: Bradesco, Fiat, Gillette, Alive, Heineken, and other); direct consultancy for the team of operations of Esporte Interativo in the campaigns, attendance and suggestions for budget relocation; intern’s training and management.
  • Yahoo
    Sales Operacional Assistant
    Yahoo Aug 2011 - Jan 2012
    São Paulo
    Management and consolidation of Search and Display data platforms used by the board for strategic definitions of the company; development (excel) of several visions of the campaigns for the Account Managers; aid in the development of the calendar of reservations of daily rates of the premium formats; two interns’ management and training; closing of income of the internal tool of DSP (Right Media) with financial; attendance and direct collection on differed;
  • Yahoo!
    Financial Analyst
    Yahoo! Sep 2010 - Aug 2011
    São Paulo
    Responsible for the collection area; defaulting customers' analysis; Oracle Closing – Module Accounts Receivable and Class Income 1; Analysis and control of Provision for Doubtful Accounts; Interface among Sales and Financial Areas; Control of Volume Rebate; Control and analysis of Aging of Collection; Knowledge of Oracle and Y!CRM tools; Conciliation among Financial and Accounting reports;
  • Yahoo!
    Administrative Assistant/ Secretary
    Yahoo! Jun 2010 - Sep 2010
    São Paulo
    To control the agenda of the executives of the companies; emission of airplane tickets; reservation of hotels and lease of cars; request of consular visas; organization of events; adaptation of internal layout; to distribute and to coordinate tasks for receptionists and kitchen assistants.
  • Yahoo!
    Sales Assistant – Sponsered Links
    Yahoo! Sep 2009 - Jun 2010
    São Paulo
    To elaborate daily, weekly and monthly reports of sales; to analyze results of the campaigns of sponsored links; to do crossing of customers' data; development of new reports with differentiated views; interface with Account Managers, financial and sales; updating of data in the internal system; market analysis; updating of data for goal of the department; Use of internal tools like Stats, ADUI and DTS.
  • Yahoo!
    Receptionist – Intern
    Yahoo! Apr 2007 - Sep 2009
    São Paulo
    Phone service and to the public in general; updating of spreadsheets; updating of data in the internal system; to send administrative documents; control of voucher; classification of entrance and exit of materials; emission of airplane tickets; emission of purchase order; control of motorcycle courier service; control and file of documents; support to users; quotation and budgets.
  • Alcatel-Lucent Enterprise
    Administrative Assistent
    Alcatel-Lucent Enterprise Apr 2005 - Apr 2007
    São Paulo
    Control and file of documents; updating of spreadsheets and data in the system; reports of accountabilities; control of service orders; direct service with the customer; progress to the process of purchases order; phone service and to the public; release of voucher for service or purchase of products;

Rosi Lopes Skills

Publicidade Online Online Advertising Marketing Online Marketing Digital Microsoft Excel Google Analytics Marketing De Motor De Busca Marketing Social Analytics Digital Media Web Analytics E Commerce Social Media Marketing Digital Strategy Telecommunications Sem Mobile Marketing

Rosi Lopes Education Details

Frequently Asked Questions about Rosi Lopes

What company does Rosi Lopes work for?

Rosi Lopes works for Criteo

What is Rosi Lopes's role at the current company?

Rosi Lopes's current role is Senior Manager - Account Management - Direct Core - Criteo.

What is Rosi Lopes's email address?

Rosi Lopes's email address is r.****@****teo.com

What schools did Rosi Lopes attend?

Rosi Lopes attended Fiap, Universidade De Santo Amaro.

What skills is Rosi Lopes known for?

Rosi Lopes has skills like Publicidade Online, Online Advertising, Marketing Online, Marketing Digital, Microsoft Excel, Google Analytics, Marketing De Motor De Busca, Marketing Social, Analytics, Digital Media, Web Analytics, E Commerce.

Who are Rosi Lopes's colleagues?

Rosi Lopes's colleagues are Suman Joshi, Timothée Choplin, Larissa Motta, Inayah Silva, H S Ho, Brooke Freeman, Ignacio Panaro.

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