Rosi Lopes Email & Phone Number

Brazil

São Paulo E Região, Brasil

Main goal is to provide top level strategic account management to advertisers to ensure retention and client satisfaction. This role is in charge of analyzing an assortment of metrics for all ads served, communicating issues/concerns internally to all parties involved and being the client’s “Go-To” person for any questions. Also responsible for monitoring and optimizing existing campaigns to help with increasing our revenue and margins, along with cultivating a strong and productive relationship with clients.Daily tasks:Develop and maintain strong partnerships with clients at all levels, including C-levelAdvise on client’s digital strategy and educate advertisers on Criteo’s technology across channels and devicesOptimize accounts to improve performance for the advertiser and action growth opportunities to maximize revenue and marginAnalyze a wide range of performance metrics and KPI’s to identify personalized solutions on a client level and make sure client goals are reached (ROI, ROAS, Revenue…).Negotiate additional budgets along with upselling new Criteo’s productsCreate personalized decks and presentations to drive quarterly meetings

São Paulo

Management and optimization of audience campaigns in display, mobile or video, through Yahoo DSP platform (Yam Plus/BrightRoll), in several Ad Exchanges, aiming to maximize ROI and to reach growth goals (e.g.: Dafiti, Netshoes, NET, Samsung, Natura, Vivo, Fiat, GM, Ambev); development and execution of strategies to potentiate result; researches and campaign analysis involving target, creative, strategy, seasonality, competition, user’s behavior and offers; presentation with customer for revision of results and attendance of the evolution, generating insights to improve performance and to identify growth opportunities; management of different kinds of bids to become the campaign more competitive in the auction; consolidation of data for performance attendance through spreadsheets; use of own or third parties (of some DMP’s) to maximize results; strategic assistance in co-managed campaigns and self-service (using data of the third party, best-practices, to scale strategies that guarantee good performance) to reach expectation and to increase revenue.

São Paulo

- RetailManagement of display campaigns with focus in performance and mobile (Mercado Livre, Bom Negócio, OLX); optimization of campaigns to achieve the desired goal; Analysis of the customers´ need to aid in the elaboration of new proposal; strategy development for reaching ROI and CPA; identification of the best formats, coverage channels and dates for each action type; intermediation between customers and technical department (operations) and financial; relationship with agencies and direct customers; intern’s training and management.- Listings Customers' portfolio with partnership of Listings (co-branded) with Yahoo (e.g.: Catho - Yahoo Empregos, ImovelWeb - Yahoo Imóveis); management of small advertising campaigns and direct purchase, contact direct with customer aiming metric of the partnership; assistance in the closing of the income of co-branded with financial. - Mid MarketSupport for beginners customers in Display platform; consultancy for different kinds of campaigns, and several segments; management and attendance of results; assistance in the elaboration of proposals; suggestions of improvements in the campaign for the customer.

São Paulo

Yahoo Brasil and Esporte Interativo united all their similar sporting content initiatives of offering a more complete and specialized service in sporting digital media in the country. This partnership was the second as a closed kind in the world. Responsible for the integration of the operations; training on exclusive tool used in the partnership, kinds of formats, coverage/sale forms; structuring of internal processes, as alignment of price table, definition of processes among areas (financial, operations, editorial, sales); Administration of campaigns of several segments (e.g.: Bradesco, Fiat, Gillette, Alive, Heineken, and other); direct consultancy for the team of operations of Esporte Interativo in the campaigns, attendance and suggestions for budget relocation; intern’s training and management.

São Paulo

Management and consolidation of Search and Display data platforms used by the board for strategic definitions of the company; development (excel) of several visions of the campaigns for the Account Managers; aid in the development of the calendar of reservations of daily rates of the premium formats; two interns’ management and training; closing of income of the internal tool of DSP (Right Media) with financial; attendance and direct collection on differed;

São Paulo

Responsible for the collection area; defaulting customers' analysis; Oracle Closing – Module Accounts Receivable and Class Income 1; Analysis and control of Provision for Doubtful Accounts; Interface among Sales and Financial Areas; Control of Volume Rebate; Control and analysis of Aging of Collection; Knowledge of Oracle and Y!CRM tools; Conciliation among Financial and Accounting reports;

São Paulo

To control the agenda of the executives of the companies; emission of airplane tickets; reservation of hotels and lease of cars; request of consular visas; organization of events; adaptation of internal layout; to distribute and to coordinate tasks for receptionists and kitchen assistants.

São Paulo

To elaborate daily, weekly and monthly reports of sales; to analyze results of the campaigns of sponsored links; to do crossing of customers' data; development of new reports with differentiated views; interface with Account Managers, financial and sales; updating of data in the internal system; market analysis; updating of data for goal of the department; Use of internal tools like Stats, ADUI and DTS.

São Paulo

Phone service and to the public in general; updating of spreadsheets; updating of data in the internal system; to send administrative documents; control of voucher; classification of entrance and exit of materials; emission of airplane tickets; emission of purchase order; control of motorcycle courier service; control and file of documents; support to users; quotation and budgets.

São Paulo

Control and file of documents; updating of spreadsheets and data in the system; reports of accountabilities; control of service orders; direct service with the customer; progress to the process of purchases order; phone service and to the public; release of voucher for service or purchase of products;

Mba, Digital Data Marketing

Graduation | Business Administration, Business Administration