Roslinda Webber Email & Phone Number

Las Vegas, Nv, Us

Las Vegas, Nv, Us

Milwaukee, Wi, Us

Working with various clients to help them move forward and deliver the right solutions to their technology challenges. The clients I’ve worked with:- NBC Universal (Oct 2019 to Dec 2019)- 4over, LLC (I currently work here)

New York City, Ny, Us

Cardiff, Wales, Gb

- Collaborate with the Content team, SEO, UX designer and the engineers to build landing pages that will improve SERP and conversion.- Conduct Optimizely A/B test to test the performance of the new landing pages against the originals and gather data for future iterations. - Leading and defining the strategy for the enhancements of the CMS to make the publishing process more efficient- Shadowing CMS users (Content team) to discover user interaction pain points.Implemented building blocks and components of the CMS SDL Tridion to allow the content team to update, manage and produce different types of website content - Own product backlogs, write User Stories and acceptance criteria then prioritise them with stakeholders before building the features with the development team- Deliver the vision of what to be build to the scrum team through Sprint Ceremonies

Bristol, Somerset, Gb

• Running workshops with the clients to elicit business requirements, strategies and problems to be solved• Gather customer insights using ‘Jobs-To-Be-Done’ (JTBD) framework. Starting with a Focus group to understand the customer journey for a job map and ‘need statements’. Followed by conducting user interviews to validate the job map and refining ‘need statements’. Finally, a satisfaction survey to identify unmet needs and discover opportunities.• Present insights and recommendations to the clients and working with them to determine MVP and release phases• Collaborated with UI/UX to conceptualise a solution based on the insights and unmet needs that have been prioritised.• Wrote User Stories and BDD acceptance criteria, prioritise them and manage product backlogs• Worked collaboratively with the Project Manager, development team and testers in a Scrum development process • Undertake planning and estimation meeting (Sprint Planning) to ensure the stories are fully understood by the development team and testers and are Sprint ready• Update progress and present product deliverables (Sprint Review) to the clients to ensure deliverables are aligned with business priorities and requirements

Clients & Suppliers Booking Management Portals and Mobile App:• Facilitated workshops with the Clients & Suppliers Relation teams to elicit business and system requirements for a clear understanding of the problems to be solved• Competitive benchmarking to create a strategy for best practice• Impact analysis of the system through business process modelling and use cases to propose solutions focusing on the process improvements and reduction in operational cost.• Prioritising features for the MVP and create a plan for the roadmap.• Designed a high-fidelity wireframe and built a prototype for early validation with the business and ensuring the design was user-centred, had a clear structure and that the product added value to the user.• Wrote User Stories and acceptance criteria to accurately describe the detail requirements for the development of the portals and app.• Ensuring the API endpoints are created and ready to be used for the Sprint and that the APIs bring back the right data and in the right format to and from the management portal (back office system).• Prioritising the stories for the Sprints and taking control of the product backlogs refinements.• Managing the Sprints and work closely with the Scrum development team and testers. Case Management:• Analysing the software core functionality to understand how the business can effectively use the out of the box Case Management solution to raise cases or incidents• Document any identified required changes using business process modelling so that the impact and changes to the workflow can be clearly identified, reviewed and are clear to the business• Defining the configuration or customisation need for the software to ensure the Case Management solution fit for the business. • Write User Stories and acceptance criteria to accurately describe the detail requirements for the integration of the solution in the business workflows and processes.

Pangbourne, Berkshire, Gb

"Carama" is a pilot project funded by BP with a lean start-up approach to validate learnings quickly. Carama is an online consumer-focused portal that enables consumers to find trusted auto repair shops. It was first piloted in Malaysia before it was launched to Turkey (https://www.castrolcarama.com/) and Spain (https://www.castrolcarama.es/).Career Highlights:- Gather customers insights and learnings through user interviews, product demo and prototype to validate if the business model is viable.- Translate learnings to product strategy and roadmap and get stakeholders buy-in.- Write User Stories, acceptance criteria and prioritised product backlog based on critical business needs, value to end-users and stakeholders.- Managed and lead an offshore software development team applying the Scrum development framework to track progress and improve team interaction and collaboration.- Monitored product performance and profitability using Google Analytics and Salesforce CRM to gather relevant information for iterations.- Presented project roadmap and milestones to BP executive management.- Reviewed, feedback and approve design proposed by the UX design agency, ensuring the design is mobile-focused and follows best practices.- Actively participated in reviewing and testing of each implementation to ensure they meet the requirements and no critical bugs that will delay releases.- Continued optimisation of the conversion funnels by making small changes and exhaustively A/B test.Achievements:- Booking conversion grew from 0.5% to 2.5%.- Workshop page views improved. The numbers of workshops without views reduced from 25% to 5%.- Improved engagement - average time spent increased from 1:57 to 2:99.- Time saved on workshop profile creation from 10 minutes to 6 minutes.- Workshop Dashboard to help workshops manage booking, reviews and profile.

Kuala Lumpur, Kuala Lumpur, My

This is an online classified-ads website for C2C and B2C. Anyone can buy and sell goods, products, and services within their area conveniently.My main responsibility was to strategize, plan, execute and optimize product development for B2C such as user experience enhancements of the existing products (Classified Ads and Premium Services) by making the registration process simpler.Career Highlights:• Using online analytics (Xiti and ComScore,) to extract relevant data• Build business case justification and proposal for monetization opportunities• Conduct competitors’ analysis on a continuous basis to identify current status and changes in competitor behaviors.• Communicate analysis results; implications and recommendations to key stakeholders• Work with cross functional teams such as sales, business development, and marketing to define, design and execute plans. • Measure success and engagement of new and existing functionalities.

This is the No.1 online job portal in SEA. My main role was to enhance the products and grow the usage of JobStreet Mobile App, PriorityApplication and PitchYourTalent.com for Malaysia, Singapore, Philippines and Indonesia and Vietnam.Career Highlights:• Collaborated with Nokia and Microsoft for the development and co-marketing of JobStreet Windows Phone application. JobStreet Mobile App is featured by Nokia as top app and incorporated in all Nokia Lumia marketing campaigns in South East Asia.• Revamped online promo pages to optimize page performance.• Track and measure using Google Analytics and other tools, interpret the data and draw conclusions from it to optimize results. • Participate in the developing of the product strategy and vision. Taking on end to end ownership; from assessing opportunities and market requirements, defining the product features and user experience (UX), coordinating with engineering on implementation and final roll out.• Monitor and report on products performance and profitability and provide relevant management information.