Roslinda Webber Email & Phone Number

Las Vegas, NV, US

Las Vegas, NV, US

Milwaukee, WI, US

Working with various clients to help them move forward and deliver the right solutions to their technology challenges. The clients I’ve worked with:- NBC Universal (Oct 2019 to Dec 2019)- 4over, LLC (I currently work here)

New York City, NY, US

Cardiff, Wales, GB

- Collaborate with the Content team, SEO, UX designer and the engineers to build landing pages that will improve SERP and conversion.- Conduct Optimizely A/B test to test the performance of the new landing pages against the originals and gather data for future iterations. - Leading and defining the strategy for the enhancements of the CMS to make the.

Bristol, Somerset, GB

• Running workshops with the clients to elicit business requirements, strategies and problems to be solved
• Gather customer insights using ‘Jobs-To-Be-Done’ (JTBD) framework. Starting with a Focus group to understand the customer journey for a job map and ‘need statements’. Followed by conducting user interviews to validate.
• Present insights and recommendations to the clients and working with them to determine MVP and release phases
• Collaborated with UI/UX to conceptualise a solution based on the insights and unmet needs that have been prioritised.
• Wrote User Stories and BDD acceptance criteria, prioritise them and manage product backlogs
• Worked collaboratively with the Project Manager, development team and testers in a Scrum development process

• Clients & Suppliers Booking Management Portals and Mobile App:
• Facilitated workshops with the Clients & Suppliers Relation teams to elicit business and system requirements for a clear understanding of the problems to be solved
• Competitive benchmarking to create a strategy for best practice
• Impact analysis of the system through business process modelling and use cases to propose solutions focusing on the process improvements and reduction in operational cost.
• Prioritising features for the MVP and create a plan for the roadmap.
• Designed a high-fidelity wireframe and built a prototype for early validation with the business and ensuring the design was user-centred, had a clear structure and that the product added value to the user.

Pangbourne, Berkshire, GB

"Carama" is a pilot project funded by BP with a lean start-up approach to validate learnings quickly. Carama is an online consumer-focused portal that enables consumers to find trusted auto repair shops. It was first piloted in Malaysia before it was launched to Turkey (https://www.castrolcarama.com/) and Spain (https://www.castrolcarama.es/).Career.

Kuala Lumpur, Kuala Lumpur, MY

• This is an online classified-ads website for C2C and B2C. Anyone can buy and sell goods, products, and services within their area conveniently.My main responsibility was to strategize, plan, execute and optimize.
• Using online analytics (Xiti and ComScore,) to extract relevant data
• Build business case justification and proposal for monetization opportunities
• Conduct competitors’ analysis on a continuous basis to identify current status and changes in competitor behaviors.
• Communicate analysis results; implications and recommendations to key stakeholders
• Work with cross functional teams such as sales, business development, and marketing to define, design and execute plans.

• This is the No.1 online job portal in SEA. My main role was to enhance the products and grow the usage of JobStreet Mobile App, PriorityApplication and PitchYourTalent.com for Malaysia, Singapore, Philippines and.
• Collaborated with Nokia and Microsoft for the development and co-marketing of JobStreet Windows Phone application. JobStreet Mobile App is featured by Nokia as top app and incorporated in all Nokia Lumia marketing.
• Revamped online promo pages to optimize page performance.
• Track and measure using Google Analytics and other tools, interpret the data and draw conclusions from it to optimize results.
• Participate in the developing of the product strategy and vision. Taking on end to end ownership; from assessing opportunities and market requirements, defining the product features and user experience (UX).
• Monitor and report on products performance and profitability and provide relevant management information.