Roslyn Abbott Email & Phone Number

Conception Bay South, Nl, Ca

Mount Pearl, Newfoundland And Labrador, Canada

St John’S, Newfoundland And Labrador, Canada

St John’S, Newfoundland And Labrador, Canada

St. John’S, Newfoundland And Labrador, Canada

St. John’S, Newfoundland And Labrador, Canada

I was the first hired Graphic Designer on a newly formed Marketing Team for a startup in the smart home tech industry. Everything was clean slate and I had immense room to learn and grow. One of my first projects was to refresh the Mysa logo, packaging and website. I took a deep interest in building the brand by doing a competitor analysis and designed the logo and brand assets to purposely stand out against others in the tech industry, while having more appeal to a B2C… Show more I was the first hired Graphic Designer on a newly formed Marketing Team for a startup in the smart home tech industry. Everything was clean slate and I had immense room to learn and grow. One of my first projects was to refresh the Mysa logo, packaging and website. I took a deep interest in building the brand by doing a competitor analysis and designed the logo and brand assets to purposely stand out against others in the tech industry, while having more appeal to a B2C market.Key contributions in this role: - Design of product packaging, manual and inserts, leading up to the company’s first product launch.- Social media marketing, paid and organic reach.- Conducting A/B tests and experiments to boost CTR and ROAS.- B2C web design and performance based PDPs and landing pages.- Sales campaigns as scheduled throughout the promotions calendar, and large scale multichannel campaigns for Black Friday, and Cyber Monday.- Promotional materials and banners for trade shows.- Creative direction on consumer focused photo shoots.This role gave me so much perspective and taught me an immense amount about the performance side of creative and design, and how you should never go “all in” on creative ideas without testing and data analysis first. Show less

Conception Bay South, Nl

A design studio that specializes in branding and digital design for web and social media, with nearly a decade of experience working with clients and companies big and small.

St. John'S, Nl

During my time as a Graphic Design and Digital Liaison, I was able to be a part of different teams such as creative, web, and administrative, which allowed me to get involved in various aspects of projects such as estimates, proposals, project management, and quality assurance. Additionally, I played a key role in creating best practices for the entire company and even assisted in the hiring process, onboarding and training of multiple positions.

St John’S, Newfoundland And Labrador, Canada

In this role, I became an essential part of the team being heavily relied on for quickly turning around graphic design, page layout and production work. My attention to detail and thoroughness earned me a reputation for being stringent in quality assurance and ensured my involvement in much of the work being done. Many of the creative projects I took on were digital and web based, honing my skills in digital design. Additionally, I assisted the Senior Programmer with front-end web development… Show more In this role, I became an essential part of the team being heavily relied on for quickly turning around graphic design, page layout and production work. My attention to detail and thoroughness earned me a reputation for being stringent in quality assurance and ensured my involvement in much of the work being done. Many of the creative projects I took on were digital and web based, honing my skills in digital design. Additionally, I assisted the Senior Programmer with front-end web development building my skills in web design and HTML+CSS. Show less

St John’S, Newfoundland And Labrador, Canada

During my work term to complete Graphic Design at CNA, my duties included designing mockups for websites and concepts for branding projects. I also had the opportunity to participate in “jam sessions” where I offered valuable input to the team during brainstorming and strategic planning. Thanks to my hard work and dedication, I was offered a full-time position with the company after my work term ended.