Ross Buckley Email and Phone Number

• Hospitality consulting specializing in all brands with customized multi-tier solutions. • Clients include operators, vendors and other service providers to IHG, WYN brands and independent hotels.• Services include: revenue, sales & marketing, F&B, service culture, quality, compliance, NHOP, PIP, loss prevention, franchise relations, receivership, staffing, training, litigation support, expert witness.• Asset managed a portfolio of full service hotels in Georgia for an investment entity.

• Support 250 IHOP restaurants in the Southeast across multiple states and franchise management groups. • Direct a team of 7 Franchise Business Consultants to drive guest check, traffic, quality, revenue, and standards.• Full financial responsibility for this region which equates to one sixth of gross North American financials.• Providing transitional guidance to fine tune consulting process to further the brand and revenue stream.• Create tools and procedures to enhance productivity and drive brand awareness.

•Oversee all North American operations for the 1750 Days Inn brand hotels with $1.5bb in gross revenues.•Finalized 2012 marketing campaign with focus on increasing demographic share, online/in-store capture.•Facilitating revamp of current field based consulting team and supporting corporate infrastructure.•Created repositioning project to enhance breakfast bar offering to meet forward looking demographic goals while maintaing current guest base.•Active participant in several company-wide initiatives pertaining to revenue management, service, quality, rewards program, brand repositioning.

• Supported 3200+ hotels across North America, Canada and Caribbean via franchise quality evaluations.• Directed a team of 45 field/corporate office based associates in Quality and Brand Standards to drive both strategic and tactical activities to enhance hotel quality, service, guest preference and return on investment. • Facilitated 2008 departmental revenues of $6.1M with FY trending at 10% over projected figures. • Assisted brand re-positioning project via collecting/integrating data into operational strategies.• Facilitated creation and deployment of QUEST Quality Evaluation software and brand standards processes across region and worldwide to all 4100 hotels and 7 brands.• Assisted with due diligence work on several projects regarding brand creation and acquisition.• Created Brand Standards Department to assist the overall efficiency and marketing efforts of all brands.• Represented the company in litigation related to Quality, Service, etc. via subpoena, mediation and court cases.• Worked closely with internal/external customers to drive OSAT and brand preference via several methods including key account, onsite visits, one on one as well as hotel visits and management seminars.• Active participant in IAHI sessions/communications, representing Quality and Brand Standards.• Enhanced the Monthly Quality Self Assessment in order to better utilize this critical quality tool.

• Assisted 602+ hotels in the region to lift Revenue/Sales/Marketing/Service levels via custom consulting visits. • Exceeded 2006 yield goals of 1.559B in total revenue which equated to $73m in franchise fees.• Maintained full P&L reporting control over $3.1M budget for fiscal 2006.• Directed a team of 20 field based Area Managers with a payroll of $1.7M and a T&E budget of $388k.• The SE & Caribbean Region led the 4 field teams for the prior 3 years in overall performance in all indices. • Expense savings of $58k or 15% of budget while maintaining highest productivity levels in the field.• Pioneered the reporting model for field-based staff to maximize productivity and overall revenue lift.• Administered strategic planning, business development and market analysis in each of the 20 regions.• Continually provided a high level of staff support to improve consistency in all consulting and project work.• Consistently positioned staff for promotions within the company via self-development planning and coaching.• Key Account contact for multiple hotel companies and multi-unit management groups.• Conceived, created and implemented the Hurricane Preparation Workshops/CENTRA events/standard.• Conceived, created and implemented the FOCUS/OSAT Service Modules which pinpoints areas of opportunity.• Active committee member of the IAHI and Hotel Performance Support liaison for this owners committee.

• Field based manager that provided direct consultation for 55 hotels in NY/CT/NJ & FL/AL/GA/Carib. Regions. • Facilitated new hotel openings as corporate liaison from advent of project to grand openings for 30+ properties. • Instruction of hotel staff in computer software management to increase revenue, quality and service scores.• Implementation of service/revenue/sales and marketing programs via personal tutoring as well as workshops. • Full responsibility for portfolio management, production, expenditures and correspondence. • Successfully exceeded all service and revenue goals on a repeated basis.

• Managed a $1.2MM construction/ renovation project for this new hotel opening with 83 rooms. • Condensed a 6-month construction schedule into 4 months while opening on the specified week. • Created a rate structure that exceeded the annual goal of $1.3MM and 65% occupancy.

• Maintained full responsibility for 360 room operation with an annual $12MM room budget and $2.5MM in F&B as well as supervision of 15 managers and a staff of 220.• Streamlined operation departments for an annual savings of $120,000 while service improved.• Pioneered procedures that reduced average check in time by 50% during peak periods.

• Exercised operational responsibility for premier metro N.Y.C caterer with annual sales of $4MM which included both on and off premise culinary productions with 4 managers and a staff of 125.• Developed, standardized and authored a 115 page operation procedure manual for on/off premise operations.• Facilitated: renovation management, capital planning, budgeting, purchasing and inventory, scheduling and payroll, negotiation of vendor contracts, supervision of 15 vehicle fleet and valet services.

• Attained multiple positions through upward advancement in this 274 room, 114 acre premier facility.