Planned and executed the development of the organisation’s profile raising across Queensland and Northern Territory’s mining, power generation and industrial sectors. Mapped out key target sectors and stakeholders.Developed outreach strategy, presentations, marketing, and business development materials. Initiated outreach and awareness-raising program. Targeted key stakeholders and influences in target sectors such as mining, manufacturing, and engineering consulting. Identified and developed greenfield relationships into new business opportunities.

Established Australian presence for German cement additive products for soil stabilisation and concrete.Planned and initiated multipronged market entry strategy and outreach to decision-makers and influencers, including asset owners, civil designers, civil engineers, and contractors.Developed professional network of 2,500 engineers and industry professionals in Australia.Through cold outreach, networking, and referrals, identified prospects, developed business opportunities with regional road projects, private sector civil related projects including wave pools / surf parks, mining infrastructure, regional / remote infrastructure.Managed sales cycle; outreach, lead generation, consultation, proposal, quotation, and negotiation.Facilitated business development with offline and online outreach including web presence, case studies and research at three Australian universities. Initiated and developed partner research programs with Griffith University and The University of the Sunshine Coast and Central Queensland University.

In collaboration with Senior Management advised and developed a solution for a large client operating in the healthcare sector.In close consultation with the client, developed an innovative asset lifecycle optimisation solution.Addressed priorities of developing an approach to creating a hierarchy of criticality to supporting service delivery. Addressing the client's priorities produce an approach to:- Optimise the overall life of the asset portfolio.- Maximise budgetary return on investment. - Alleviate threat of a budgetary blowout.

Rebuild the marketing and business development strategy and outreach.Redesigned and rebuilt two companies’ branding, sales material, websites, LinkedIn presence, case studies.Developed and managed client relationships, quotes, and proposals.Produced proposals and recommendations to increase sales and client engagement.

Initiated first integrated cross-market / cross-divisional corporate communications programs in China, Australia, India, and Brazil. Achieved marketing ROI of over seven times. Integrated consulting practice - advised senior management, developed recommendations and plans.Customer solution orientation corporate communications program, shifting from product focus. China social media program review & recommendations to increase customer engagement. ASEAN market sizing, entry analysis and recommendations, based on economic growth, infrastructure investment, proposed opportunities, and market entry strategy. New product launch team for industry transforming drone-based product bundling - providing location, spatial, laser, imaging, and photogrammetry data for agriculture sector in Southeast Asia and South America. Synergistic approach to increasing marketing and sales integration, recommendations. Pan-Africa market research and recommendations - focussed on Chinese SOE infrastructure project patterns and opportunities for Trimble.

Responsible for China operations, Beijing and Shanghai offices - business development, client relationship management, business management. Worked with a wide range of Australian and international clients operating in or seeking to enter China. Clients: Google (Hong Kong, Taiwan, Korea, Singapore, Malaysia), CPA Australia, TB Alliance, Exoma Energy, Sirona Dental, Polish Embassy, FedEx, Voith, McDonald's, Eaton, Dassault Systems (China, Taiwan, Korea, Japan), SAP, SanDisk, EquilLogic, Hewitt Associates, NDS, iPass, Irdeto, Altium, Achronix.

Helped build leading consultancy for tech and dot.com-clients during the Internet boom. Won “Best Technology PR Campaign” Asia PR News Awards 2000, with campaign for Asiatech Ventures. Key role in developing and executing innovative public affairs campaign for 2000 member Hong Kong Airline Officers Association (Cathay Pacific pilots' union). Resulted in an intransigent airline management agreeing to renew dialogue, negotiate with union and eventually rehire or compensate sacked pilots. Strategy included a lobbying campaign targeting allies and sympathizers, including NGO’s, foreign governments, and some of the largest trade unions in the USA and Europe. Results included a United Nations’ International Labour Organisation investigation into Hong Kong’s labour practices and employee protection laws. Other client work included all communications to assist SG with three rounds of restructuring, staff dismissals and closure of equities business in Asia. Lead APAC executive media training for 50+ country heads, and business line heads for BASF.Clients: Corporate: Dubai Development & Investment Authority, BASF, CIMA, Hewitt Associates, Hill & Associates, Prudential, Scottish Development International, JLL, Chartered Institute of Management Accountant.Technology: Google, Lexmark, Kanbay, Polycom, Gateway, Infotalk, Maersk, Quicken, QuotePower.Financial: ABN Amro, HSBC, BNP Paribus, SG, GE Capital, Charles Schwab, Jones Day, Debevoise & Plimpton. Public affairs: HKAOA (Cathay Pacific pilots’ union).