Ross Hughes Email & Phone Number

Queensland, Australia

Project in collaboration with Senior Management advised and developed a solution for a large client operation in the healthcare sector. In close consultation with the client, developed an innovative asset lifecycle optimization solution. Addressed the client's priorities of developing an approach to creating a hierarchy of criticality to support service delivery:- Optimise the overall life of the asset portfolio.- Maximise the budgetary return on investment.- Alleviate the threat of budgetary blowout.

Brisbane, Australia

Project - to rebuild the marketing and business development strategy and outreach

Beijing, China

Initiated first integrated cross-market / cross-divisional corporate communications programs in China, Australia, India and Brazil. Achieved marketing ROI of over seven times. Integrated consulting practice - advised senior management, developed recommendations and plans.Customer solution orientation corporate communications program, shifting from product focus. China social media program review & recommendations to increase customer engagement. ASEAN market sizing, entry analysis and recommendations, based on economic growth, infrastructure investment, proposed opportunities and market entry strategy. New product launch team for industry transforming drone based product bundling - providing location, spatial, laser, imaging and photogrammetry data for agriculture sector in South East Asia and South America. Synergistic approach to increasing marketing and sales integration, recommendations. Pan-Africa market research and recommendations - focussed on Chinese SOE infrastructure project patterns and opportunities for Trimble. Pan-Africa market entry recommendations based on; footprint, relevant infrastructure projects, geography, political/economic/security risk and growth prospects. Proposed short list of countries and industry sectors to initiate market expansion, target audiences to influence, and marcom approach to facilitate market entry. China customer conference, led planning and execution, 1200 invitees. Cutting expenditure by 80% vs. 2009 event.

Beijing, China

Managed Beijing and Shanghai offices, business development, client relationship management, strategy advisory, staff, P&L.Professional Public Relations merged with Racepoint Group in late 2010Clients: Google (Hong Kong, Taiwan, Korea, Singapore, Malaysia), CPA Australia, TB Alliance, Exoma Energy, Sirona Dental, Polish Embassy, FedEx, Voith, McDonald's, Eaton, Dassault Systems (China, Taiwan, Korea, Japan), SAP, SanDisk, EquilLogic, Hewitt Associates, NDS, iPass, Irdeto, Altium, Achronix.

Hong Kong

Helped build leading consultancy for tech and dot.com-clients during the Internet boom. Won “Best Technology PR Campaign” Asia PR News Awards 2000, with campaign for Asiatech Ventures. Key role in developing and executing innovative public affairs campaign for 2000 member Hong Kong Airline Officers Association (Cathay Pacific pilots' union). Resulted in an intransigent airline management agreeing to renew dialogue, negotiate with union and eventually rehire or compensate sacked pilots. Strategy included a lobbying campaign targeting allies and sympathizers, including NGO’s, foreign governments and some of the largest trade unions in the USA and Europe. Results included a United Nations’ International Labour Organisation investigation into Hong Kong’s labour practices and employee protection laws. Other client work included all communications to assist SG with three rounds of restructuring, staff dismissals and closure of equities business in Asia. Lead APAC executive media training for 50+ country heads, and business line heads for BASF.Clients: Corporate: Dubai Development & Investment Authority, BASF, CIMA, Hewitt Associates, Hill & Associates, Prudential, Scottish Development International, JLL, Chartered Institute of Management Accountant.Technology: Google, Lexmark, Kanbay, Polycom, Gateway, Infotalk, Maersk, Quicken, QuotePower.Financial: ABN Amro, HSBC, BNP Paribus, SG, GE Capital, Charles Schwab, Jones Day, Debevoise & Plimpton. Public affairs: HKAOA (Cathay Pacific pilots’ union).