Jared is a seasoned strategic management, operations and marketing leader, and currently COO at ObserveID, a cybersecurity technology company based in California. He began his career in Financial Services and Investment Consulting at Canada’s largest bank, specializing in the Oil & Gas sector. In 2005, Jared created and launched a successful multi-unit chain of takeout restaurants. As the chain grew, he expanded through strategic partnerships for on-campus café’s and catering at Canada’s largest university becoming a leader in education/institutional foodservice operations. The company grew as Jared developed additional restaurant concepts through his ghost kitchens, a wholesale distribution arm, a consumer packaged goods division, and multiple FoodTech innovations. In 2021, Jared became the Chief Operating Officer of ObserveID, a California-based tech start-up in the fast-evolving area of Identity-Centric Cybersecurity for the cloud. He plays an integral role in the C-Suite working closely with the company's tech-savvy Founder & CEO to develop and deploy the strategic corporate vision and generate revenue from customers and partners. Jared has been instrumental in helping the company implement its go-to-market strategy with a fully deployable, game-changing SaaS platform.Jared is a sought-after leader for his skillset in operations, strategic management, and technology innovations. In addition to launching multiple successful companies, Jared has helped other companies globally, and across industries, develop and implement strategic plans to achieve their corporate goals. By leveraging newly developed proprietary technologies, coupled with his unique expertise working in complex environments, Jared has a proven track record of taking ideas from start to finish.In conjunction with his other businesses, and specifically in the area of FoodTech, Jared has assembled a team of talented minds (coders, developers, designers, etc.) who are collaborating to create new technologies for various food-related sectors. Their first deployable product, currently in beta test mode, is a unique AI-based mobile ordering platform unlike anything else ever created for this market. Jared believes this technology will revolutionize the catering industry.Outside of his core businesses, Jared has a keen interest in environmental sustainability and related technologies. He has a passion for using his unique background to seek solutions to help mitigate the world's plastics problems ranging from food-related and other packaging materials that end up in the landfill.