Ross Van Der Wal Email and Phone Number
Ross Van Der Wal phone numbers
My journey into the world of photography and videography began with my love for creating mountain biking films during my youth. This early passion evolved into a thriving career as I harnessed my entrepreneurial spirit to produce dynamic visual content for national brands through my own creative agency, RoVan Media. Over the years, I have mastered the art of media production, marketing, and client management, leading to successful collaborations with renowned brands. Averaging a 5.6x return on ad spend, a 6.8% click-through rate, 123k impressions (per $1k ad spend), and $0.54 cost-per-result, per project. My professional experience extends beyond my agency. I had the opportunity to work at a cutting-edge AI marketing agency, where I further solidified my ability to thrive in fast-paced creative environments and leverage leading AI technology. This diverse background has equipped me with the expertise to deliver compelling content that converts, while also fostering strong client relationships and leading high-performing teams.I am passionate about continuing to grow and learn in ambitious environments. My goal is to bring my expertise in contextualizing your brand vision, creating specialized content, and forming an ongoing relationship. Providing visual content solutions designed to elevate your brand optics, drive web traffic, and increase your conversions. I'm looking forward to joining a larger team where I can contribute to impactful projects and further expand my knowledge and skills.________________________________________________________Are you doing enough to stay relevant in the new virtual age?Does your digital content make a statement and engage your audience? Do you need to expand your brand's social media presence with compelling video and photo content?Does your content consistently reflect your brand’s quality?If any of these questions have crossed your mind when it comes to growing your brand, you understand the value that quality visual content can provide. Data shows that short-form videos offer the highest ROI for marketers:90% of brand marketers say video has helped them increase brand awareness.87% of marketers say video has helped them directly increase sales.89% of shoppers want more videos from brands in 2024.
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Digital Marketing And Asset ManagerUniversal Music GroupLos Angeles, Ca, Us
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Founder, Creative Director, ProducerRovan Media Jun 2018 - PresentBay Area | Los Angeles- Operate a full-service creative agency producing concept to completion promotional media and brand story visuals for national brands such as Cheech & Chong Cannabis, Raga Fashion, Lake Level Surf Charters, SaunaBox, 689 Cellars, Electric Era, Marin County Parks Department, First American Title Co., and many more- Shoot and edit video and photo content utilized for promotional content across digital platforms, with an average per project of $5.6x return on ad spend, 6.8% click-through-rate, 123k impressions (per $1k of ad spend), and $0.54 cost per click, and driving $750k+ in revenue- Manage a portfolio of 17+ clients serving as the main point of contact, managing expectations, and communicating strategy and performance data metrics through curated decks - Strategize, implement, and manage paid social media campaigns through Meta, LinkedIn, YouTube, TikTok, X, and Google - averaging six campaigns running simultaneously. Providing analytics and pivot strategy based on results- Craft brand identities through logo design, web development, graphic design, marketing asset output, content production, launch strategy- Manage a team of four employees by effectively hiring and delegating tasks; built high-performance teams leveraging the strengths of in-house and outsourced talent for design, video editing, marketing, and social media management- Acquire clients and lead generation through inbound sales funnel building, automated outbound outreach, CRM software management, pitch decks, leading sales pitch meetings, and outlining contracts- Coordinate logistics for shoots including location and talent scouting, adhering to tight deadlines, serving as the on-set point of contact, and communicating and executing the client vision- Manage social media accounts through calculated planning and execution of posting schedule; remain up-to-date to produce content based on social media trends -
Project CoordinatorPersado Dec 2019 - Apr 2020San Francisco Bay Area- Coordinated project workflow for artificial intelligence (AI) language generation for top clients including GAP, Banana Republic, Athleta, William Sonoma, West Elm, Chase Bank, and Vanguard for Persado, a generative AI platform for marketers- Liaised between the client, account executives, and production team producing AI-generated marketing copy across web and print platforms - Delivered marketing assets to customers and relayed revision requests to the creative team, ensuring brand consistency and effectiveness- Tracked and communicated client approvals and managed internal triggers to indicate to the production team to launch marketing assets- Calculated and analyzed campaign results using Excel formulas to calculate lift, elasticity, incremental revenue, P-values, and ROI of AI-generated variants against customer control phrases - Drove CTR lifts as high as 450% and conversion lifts up to 34% through copy-tested A/B-H control phrases and AI-generated copy variants by using algorithms to predict the most effective messaging for specific target audiences- Synthesized client feedback through Salesforce and communicated data to the creative team - Managed project timelines, approvals, and progress in Wrike PM software, ensuring on-time completion and client satisfaction- Tracked client marketing campaign calendars to maintain timelines and promotional schedules -
Project ManagerLahlouh, Inc Jul 2017 - Dec 2019Burlingame, California- Awarded 3rd highest revenue processed by a project manager across (out of sixteen PMs) at Lahlouh, a print and packaging marketing solutions company, servicing the largest account, Genentech- Spearheaded end-to-end project management of large-scale print production, packaging runs, and distribution- Maintained client inventory, distribution schedules, and supply chain upkeep- Created and distributed surveys to evaluate client needs; developed product solutions, like interactive event kits and child safe packaging designs that exceeded client expectations- Outlined schedules based on client deadlines and production team availability- Coordinated between marketing firms, in-house production facility, and outside vendors- Routed drafts through ad agencies, internal prepress and design teams, and offsite production plantsLahlouh’s dedicated cross-functional project management teams can help you concept, design, produce, kit, package and mail all your marketing vehicles from one source, thereby maximizing efficiencies and minimizing costs. We focus on developing both collaborative and comprehensive solutions that meet your communication needs in real-time. Whether you’re looking for packaging that jumps off the shelf, direct mail campaigns that drive response, digital messages that engage with your stakeholders, or global distribution of your sales and marketing collateral, look no further than Lahlouh. -
Sale Associate | Assistant Print ManagerThe Ups Store Feb 2015 - Dec 20164581 Broad Street, San Luis ObispoPrint quick-print projects using Konica Minolta digital presses and EFI Command Work StationAssist in high volume print production runs for local companiesDevelop and improve customer relationshipsPack, ship, and sell items following UPS standards and protocol
Ross Van Der Wal Skills
Ross Van Der Wal Education Details
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Liberal Arts And Sciences/Liberal Studies -
Print And Media Technology
Frequently Asked Questions about Ross Van Der Wal
What company does Ross Van Der Wal work for?
Ross Van Der Wal works for Universal Music Group
What is Ross Van Der Wal's role at the current company?
Ross Van Der Wal's current role is Digital Marketing and Asset Manager.
What is Ross Van Der Wal's direct phone number?
Ross Van Der Wal's direct phone number is +150782*****
What schools did Ross Van Der Wal attend?
Ross Van Der Wal attended California Polytechnic State University-San Luis Obispo, Munich University Of Applied Sciences.
What skills is Ross Van Der Wal known for?
Ross Van Der Wal has skills like Microsoft Office, Photoshop, Illustrator, Leadership, Social Media, Microsoft Excel, Powerpoint, Indesign, Adobe Photoshop, Adobe Indesign, Customer Service, Graphic Design.
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