Ross Cook Email & Phone Number

Glasgow, Scotland, United Kingdom

Glasgow, Scotland, United Kingdom

Head up the SEO and analytics function at Big Partnership. No two days are ever the same generally my time is split between...- Client strategy- Delivering client SEO & Reporting- Content planning and creation- Conversion rate optimisation- Link Building- New business proposals- Optimising our current SEO approach

Glasgow, United Kingdom

As a marketer that prides himself on getting results, I help businesses like yours get more qualified traffic and turn it into leads and sales.I build and manage Paid Ad and SEO campaigns, helping clients to develop effective strategies for long term performance. My process always starts with data and as much as I can get; because if you put the work into getting the right data there's no need to make guesses further down the line.I know how to build the right data backed strategy for your business and more importantly I know how to use it to get great results.But it's not about me - it's about you.As a marketer I have some beliefs that keep clients happy and let me sleep at night+ Extreme ownership - Nobody likes surprises in business. I believe in clear, easy to understand reporting, straight talking and an ethical approach to getting the job done.+ Stick to what you need - I'll only recommend the services I believe will generate the best returns and nothing else.+ There is no good enough - To deliver the results I promise, it's a constant process of testing and optimising to ensure you meet your goals. So if you want to work with a marketer who gets results without the fuss, let's chat.

Glasgow, United Kingdom

Managing the online presence of Trust Deed Scotland Ltd from the website to search and everything in between. - Paid search with a 7-figure budget - Increased sales by 39% whilst reducing cost per sale by 5% vs previous period- SEO and content strategy - Increased leads by 30% and traffic by 25% vs previous period- Paid social​ - Created new suite of ads designed as a drip campaign. Built to to educate, interest and convert- Email/SMS - ​Created drip sequence of emails and SMS to help users through the funnel. Re-engaged past contacts/non-converters - addressing concerns using user-centric language- Conversion rate optimisation - ​Using data from Hotjar and Google analytics to drive changes. Focusing on implementing more customer centric language and allaying fears early- Management - ​Created and implemented overall marketing strategy, managed team of freelancers and staff members to produce assets and content on schedule

Glasgow, United Kingdom

As a key member of the AXA Business Insurance Marketing team, my role is to drive revenue growth through the available digital channels. Drove consistent YoY growth across the AXA Business product's PPC accounts with an annual spend of £4m+, whilst playing a strategic role as part of an award winning SEO/Content team.Previous projectsLed the migration of 12 PPC accounts across Google and Bing in-houseCreated and managed multiple display campaigns and creative Pioneered relationship with Money Supermarket for Landlord InsuranceLed affiliate/cashback relationship improving accuracy of reportingLed removal of SEO penalty with new agency

In addition to the responsibilities assumed under the role of SEO Consultant, detailed below I was also tasked with improving the conversion rate and UX of client websites through the provision of performance measurement and reporting and using insights to guide conversion rate optimisation activities.Required to carry out A/B and multivariate experiments to test the potential impact of changes and then use the performance data to build business cases for optimisations to be fully developed and rolled out.Tasked with leveraging web analytics to increase the quality of traffic visiting the site, grow micro conversions and sales numbers and improve ROI. Required to work with other stakeholders to define which metrics will best define success for any given project and then support the continual evolution of all strategies through the delivery of insights and analysis.Using data, test results and user testing sessions I identified, developed and championed improvements to the user experience.

Responsible for the management of a number of organic Search/SEO campaigns for blue-chip clients. This includes initial set-up, on-going analysis and optimisation, as well as delivering insights through regular reporting. Responsible for the management of client budgets and ensuring that an acceptable return on investment is achieved. Required to keep up to date with developments in all clients' market sectors to ensure that their organic search strategies position them to capitalise on all opportunities. Responsible for forecasting the future budgetary requirements and performance of accounts, providing rationales behind all recommendations and carrying out regular competitor research. Required to attend client meetings to deliver feedback on campaign activity and performance. Also required to adhere to a process of continuous learning and development to stay up to date with all developments in digital marketing.