Sr. Vice President-Sales & Marketing
CurrentRecruited to manage sales and marketing function, as well as product development and introduction for branded products within online and brick and mortar environments. P&L accountability for developing and executing business plan to achieve goals in North America, Canada, and international markets. Accountable for marketing products to retailers such as Walmart, Amazon, Target, Wayfair, Kohl's, Bed, Bath & Beyond, Walgreens, Kroger, Meijer, Wegmans, Pier 1 and Aldi. Focus the marketing team on developing strategic and relevant approach regarding product mix. Direct sales team of 14 in maximizing business with current customers. Charged with opening new distribution channels. Manage 7 Product Experts and 2 Planners.Direct new product development relevant to U.S. consumers. Collaborate with internal and external teams to identify trends and consumer preferences to create highly sought-after new product ranges.* Focused on .com channel of business and on-target to grow Amazon by 40% in 2017* Opened Walgreens account and grew business from $0 to $4.5M* Increased sales 20%+ with multiple key partners in 2016* Introduced 2 new brands and product lines in 2014 that have increased total sales by $10M
