Kevin Rossi Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa

I oversee content creation and brand storytelling activities for the Museum website, maintain a detailed editorial calendar, and produce regular reports while working cross-departmentally to make SEO-focused, data-driven, audience-first content decisions . In this role I oversee the Social Media Manager, content production of across social media platforms, and analytics reporting to grow a highly engaged following, and I collaborate with the Museum’s marketing team and third-party digital marketing agency to produce, schedule, and analyze digital ads on Meta, YouTube, and Google. Additionally, I support production of digital assets by producing professional-level photography and photo editing as well as video editing and social media video.

Philadelphia, Pennsylvania, United States

I oversee the digital content creation and brand storytelling for the Museum's website and social media channels to establish a clear, consistent voice across digital platforms. In optimizing the Museum's digital content strategy, I work cross-departmentally to make analytics-focused, audience-first content decisions and adhere to industry best practices and trends. In 2020, I helped lead the organization's website redesign, which was awarded by the 25th annual Webby Awards as an Honoree (top 20%) in the category of Best Websites and Mobile Sites for Cultural Institutions.

Philadelphia, Pennsylvania

I coordinated the Museum's social media efforts to engage target audiences and support the implementation of the marketing and communication strategies by writing posts, creating social stories and features, tracking analytics to measure success, monitored social media audience engagements, and managed in-house paid Facebook Ad campaigns. I was also responsible for biweekly email newsletter copy, photography, editorial calendar maintenance, and multimedia asset management.

Greater Philadelphia Area

In this role, I led efforts to grow following and engagement with the largest collegiate regatta in North America on Instagram, Facebook, Twitter, and Snapchat. In creating and distributing unique content via writing and photography, I also worked to incorporate ever-evolving best practices and trends into the Dad Vail Regatta's social media strategy. I submitted monthly and annual social reports to the Dad Vail Regatta Organizing Committee detailing efforts, strategies, tactics, and account analytics

Philadelphia, Pennsylvania, United States

I have taught courses on Sports Marketing & Promotions (Spring 2020) and Intro to Sports Media Relations (Spring 2019) in Holy Family University's School of Business Administration.

Greater Philadelphia Area

In the role of Assistant Director of Athletic Communications & Social Media, I served as lead media liaison and pitched stories pertaining to the field hockey, rowing, and wrestling teams to primarily local, regional, and digital outlets. Additionally, I led or assisted on the production, editing, and distribution of features, programs, previews, recaps, press releases, notes, and records for 18 NCAA Division I varsity sports on deadlines. I helped to coordinate media relations efforts for NCAA Men’s Lacrosse Championships and Dad Vail Regatta while assisting with U.S. Open Squash efforts, and I led the strategy, design, production, distribution, and data analysis of social media content across Instagram, Twitter, Facebook, and Snapchat. As a writer, I researched, interviewed, and reported for feature stories written about Drexel athletes, teams, and history for DrexelDragons.com and Drexel Magazine. I started as a co-op in the Sports Information office in my final academic year of undergrad before moving into a graduate assistant position and finally into a full-time role.

PlanPhilly (WHYY)- "NFL Draft turns Parkway into privatized 'brandscape' and backdrop (4/26/2017)Sport in American History- "Octavius Catto, Colin Kaepernick & Athlete-Activists Turned Martyrs" (10/13/2016)Drexel Magazine- "A Game-Changing Education" (Winter/Spring 2016)The Trentonian- "Kevin Manyara: From Kenya to the gridiron" (11/3/2014)Drexel Center for Hospitality and Sport Management - "Sly Fox Brewing Dad Vail Pale Ale" (5/9/2014)The Sports Business Exchange - "Sport For Social Change Conference Asks How Sports Can Positively Impact Society" (10/28/2013)LGBT Issues in Sport Blog - “Anti-LGBT Policies Leave Tough Decision for Sochi 2014 Games” (8/7/2013)Sports Analytics Blog - “Analytics in New Writer-based Websites” (7/30/2013) - “Statistics and Research are Essential in Creating Context for Complex Connections” (7/8/2013)

Greater Philadelphia Area

Lead the SMTSU in: - Running major events, bi-weekly general body meetings, and weekly officer meetings - Coordinating presentations and trips with the Sport Industry Ambassadors Program - Marketing the student union to new students - Driving engagement among current and prospective members - How to best utilize The Sports Complex and The Sports Biz Report in external initiatives - Work directly with the Drexel SMT program, SMTSU Advisory Board and the Drexel communityCo-chair the SMTSU's first annual Sport for Social Change conference held on October 25, 2013 featuring presentations from Dr. Eric Zillmer, Bruiser Flint, Ed Snider Youth Hockey Foundation, GO! Athletes, Craig Cassey Jr., Eli Wolff, and Patrick HrubyCo-chair the second annual Sport For Social Change Conference in November 2014. Presenters included Tom Farrey (ESPN/Aspen Institute), Sonny Vaccaro, Suzan Shown Harjo and Sly Fox Brewing Company with Dr. Lynn Hoffman.Oversee The Sports Complex, the SMTSU's website and blog with a staff of over ten writers, daily postings, and general student union informationHost and develop the SMTSU's weekly sports business podcast, "The Sports Biz Report"SMTSU Positions: - Senior Advisor (August 2014 - June 2016) - President (August 2013 to August 2014) - Vice President (July 2012 to August 2013) - Treasurer (July 2011 to July 2012) - General Understudy (January 2011 to June 2011)Previous Events: - Sport For Social Change Conference - A Night with Women's Professional Soccer - An Evening with Andrew Brandt - Networking Night with Philadelphia Eagles, Turnkey Sports, and Drexel Athletics - An Evening with Ethan Zohn - 3 v. 3 Soccer Tournament

Greater Philadelphia Area

- Produce, write, and copy edit written, photo, and video content to appear on CSNPhilly.com- Curate stories from the Associated Press and other relevant sports websites- Compile daily newsletters with CSNPhilly.com content for the Phillies, Eagles, 76ers, and Flyers- Interview players and coaches and covered local sporting events for stories to be featured onlinePrevious Positions:Web Production Intern (May 2014 to September 2014)

Greater Philadelphia Area

Wrote a weekly column for the sports section of The Triangle, Drexel's school newspaperFocused on timely Drexel sports news and other major newsworthy events within the world of sportsGained experience covering sports like wrestling, women's basketball, women's lacrosse, men's and women's tennis, squash, and baseballWrote a long-form, three-part feature story on the history of the Drexel football team, which folded in the 1970sFeatured in The Triangle's annual parody paper, The Rectangle

Greater Philadelphia Area

Managed and edited content to appear on Philahoops.com related to Drexel men's basketball news and coverageWorked with and oversaw a small staff of Drexel specific writers while reporting directly to the overall editors of PhilahoopsResearched and reported long-form feature stories on Drexel basketball players and situations facing the team- "Drexel's Chris Fouch reaps rewards of resilience" (11/25/2013)- "Flint explains Drexel's scheduling difficulty" (11/26/2013)- "Drexel's Frantz Massenat lives his basketball dream" (2/24/2014)Conducted player and coach interviews to write game stories for every Drexel home gameFollow emerging stories and breaking news among all Philadelphia college basketball teamsPreviously: - Staff Writer (July 2012 to August 2013)

Morrisville, Pa

- Post content and manage interactions on both the Facebook and Twitter accounts- Make periodic updates to the business's website- Keep the public informed about promotions, weather closings, and all other pertinent information- Run contests and other social marketing initiatives to keep customers engaged all year- Handle cash and credit sales- Open or close the shop on select weeknights and weekends- Manage and supervise a shift of up to four other employees at a time

Greater Philadelphia Area

Write and prepare press releases, game previews, recaps, programs, and notesConduct interviews with student-athletes and coaches for stories and releasesUpdate student-athlete biographies and statistics to be used online and in media guides and press releasesAssist in running media events such as weekly press conferences and media daysGained valuable experience with Quark Express, Adobe Photoshop, video-edit software, Sidearm SportsNominate and select student-athletes for awards and honors are the school, conference, and national levelsAssist with game-day operations including but not limited to public address announcements, statistics, music, audio/video streaming, and scoreboard.Write Temple football gameday program feature stories: - "Chris Coyer: Ultimate Team Player" - 9/7 vs. Houston - "Blaze Caponegro: A Father's Dream" - 9/14 vs. Fordham - "Kyle Friend: Friends Forever" - 10/12 vs. Louisville

Greater Philadelphia Area

- Work directly under the Manager of Customer Insight and Analytics in preparing year end reports of all in-person and email surveys conducted by Comcast-Spectacor during the 2011-2012 seasons. - Assist in preparing surveys for the upcoming 2012-2013 seasons for all Comcast-Spectacor market research initiatives.- Gain valuable experience with Salesforce, Eloqua, Turnkey Sports, and Vovici among other software and programs.

Master'S Degree, Communication: Communication, Culture And Media

Bachelor'S Degree, Sport Management; Minors In Communications And Business Administration

Education record