John Ross Email & Phone Number

Siler City, NC, US

Burlington, NC

Burlington, NC

• Administration and support of Google Analytics and Piwik for the suite of NAA sites. Establishment of new reports, tracking codes, custom tables, campaign/test tracking and other advanced features.
• Keyword and site rank tracking for all positive and negative NAA assets, optimization of positive and mitigation of negative assets via SEO best practices (keyword/content optimization, implementation of microdata.
• Administration and support of all NAA pay per click lead generation processes. Including tracking and maintaining and/or increasing/decreasing lead flow via proper bid management and geo-targeting, assisting with test.
• Assist in design, documentation and testing of advertising campaigns to build client lists, design and implementation of email series, variations of NAA web sites, and other general A/B and multivariate testing.
• Administration, promotion, and optimization of all NAA social media presences. Facebook, Google+, etc, as well as onsite NAA media channels.
• Blog content management, optimization, and user targeting.

Blue Bell, PA

• Architecture design, implementation, administration and support of global, enterprise level, three tier architecture server systems and server clusters, their applications and hosted environments. This included.
• Scripting of solutions to automate repeatable work surrounding all systems and applications, primarily in VBS or batch files, and development and maintenance of web sites/applications in HTML/XML/ASP/SQL for similar.
• Documentation and user training for support processes of all systems, applications, and scripted solutions for low through high competency technology users.
• Establishment of SLA targets and procedures for all systems and groups, and implementation of tracking system procedures.
• Evaluation and testing of third party software and applications to meet business need, business process review and consultation, and recommendations for system design and development to run the processes and software.
• Served as a primary resource in the team support rotation, as well as a subject matter expert (SME) for the B2B, externally facing web presence, and search and analytics areas, and performed as a backup SME for the.