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Coordinated in-fill, construction, and LEED certification of a boutique specialty outdoor retail and reservations center inside the historic Grove Park Inn. Set visual merchandising standards and practices adopted company wide. Recruited, trained and developed a high functioning sales team.

Recruited, trained, hired, and developed a highly functioning management and buying team. Oversaw the implementation of a complete rebranding campaign. Developed and implemented a motivational employee incentive plan. Developed and supported the creation of a Community Outreach component for the Retail Division. Identified target markets and developed programs and events both in-store and in the field to expand and grow the brand. Directed, defined and established sales objectives for direct reports, including setting production goals.Developed and implemented promotional strategies and marketing campaigns to ensure proper sell through, including the redesign of our website and implementation of social media resulting in increased customer exposure.Developed sales action plans for Department Managers and Sales AssociatesDeveloped Sales incentive programs for Sales Associates and Department ManagersMonitored weekly, monthly, and annual sales to spot trends within the stores and the industry as a wholeDefined and set standards for store merchandising including store up-fit and rebranding. Developed relationships with vendors and Sales Representatives to ensure proper product selection and brand placement within in the stores. Accountable for managing 3 Department Managers, 4 Purchasing Agents and the Commercial Sales division. Managed and oversaw all maintenance of the inventory management system.Evaluated new product offerings for buying decisions. Managed over 5 million dollars in inventory including but not limited to, variances, receiving, and invoice reconciliation.

Managed and developed 5 Sales Associates in proper selling strategy and technique. Reconfigured store to improve customer experience and accomplish merchandising goals.Developed store standards in merchandising, product selection and store layouts. Created compelling in-store events to help grow the brand and develop the local community. Responsible for communicating all pertinent information from a satellite location to the corporate headquarters. Balanced inventory to avoid out of stocks without increasing inventory costs.

Ensured every customer received exceptional service by greeting them, providing a friendly environment, and maintaining solid product knowledge. Maintained awareness of promotions and marketing campaigns. Aided customers in locating merchandise and suggesting merchandise that would best suit their needs while cross selling merchandise.Replenished floor stock and assisted in product selection. Maintained inventory counts and variance reports as needed.