• Lead 15+ team members in three specialized teams in SEO and sales funnel content optimization, image production and graphic design, and digital creative• Build from the ground up, manage, and inspire a unique creative team designed to quickly help brands succeed on third-party marketplaces• Responsible for content performance metrics – creative production and performance, retail content build speed efficiency, error reduction and quality control, revenue contribution, more. • Develop Amazon storefront program with 20%-80% conversion increase and 25% engagement increase vs. other creative• Manage quality and effectiveness of multiple communication streams across platforms and teams.• Create and manage production workflows for high-output creative and content teams• Concept and execute a one-of-a-kind “stretch” brand book and team standards, wherein a creative services team can rapidly execute with a rigorous, top-to-bottom brand book, a new-to-market product with no brand presence, and everywhere in between• Publish 1,000+ pieces of best-in-class retail marketplace content in a year, driving increases in traffic, CTR, and conversion while raising the bar on brand standard representation and quality of work.

Build a brand worthy of over 100 years of heritage. Manage and inspire copywriters, graphic designers, video editors, and content specialists to do great work. Connect strategies, goals, and plans to inspiration, evolution, and execution. Do unforgettable things, get great results.

- Oversee all written communications for Omaha Steaks - Develop and implement brand messaging and content strategy- Manage copy team and social media team- Deliver creative for print, digital, telemarketing, product development, public relations, human resources, and executive teams

Mightier Creative offers copywriting, content creation, creative direction, and consulting to businesses, individuals, agencies, and sometimes friends. Experience in brand development, website content, print and digital advertising, email marketing, journalism, and more. Contact for availability.