Rotem Yifat Email & Phone Number

Israel

Holmdel, New Jersey, Us

- Planning, designing, and implementing a product strategy and roadmap for meetings APIBringing the product from early stages of developer early access through the full product life cycle (public ,live and sunset)- Leading a cross-functional initiative (including R&D, Finance, Solutions Engineering, and Marketing) to migrate $30M ARR customer base from legacy developer platform to unified company dashboard, integrating all product offerings.- Planning the migration strategy by defining goals and objectives, evaluating proposed solutions, and assessing risks and resource requirements.- Work with the developer relations team to manage API documentation including tutorials (written and video), SDK, API versioning and adding the product to the company’s API portal.- Conduct regular training sessions for internal teams and external developers to promote API adoption and integration including feedback gathering- Writing and updating API calls to run Vonage video meetings (Swagger) improving product capabilities and usability- Exploring new sales channels by adding Vonage APIs to marketplaces (AWS, Genesys and Rapid API) owning the technical, business and legal process.- Initiating and leading the unification of all company video products under one portfolio- Performing hands on data analysis (SQL, Amplitude and Adobe analytics) and turning them to product insights to improve the product and acquisition funnel- Defining needs together with BI team for product dashboard to identify usage trends- Collaborate with the deal-desk team to define monetization strategy and execute it with the billing team- Hands-on with product marketing to define and execute GTM strategy (creating videos, submitting to competitions, conducting webinars and more)- Working with global teams on assimilating the product in the Vonage developer echo-system: pricing, marketing, billing, support sales and legal

San Francisco , Us

Rehovot, Il

- Leading full product life cycle by directing, productizing and prioritizing features - Defining product strategy and roadmap, product vision, planning, design and usability- Developing process based on requirements analysis with and end-to-end performance control- Supporting strategic and tactical plan development and working closely with different company’s interfaces - End to end responsibility to convert roadmaps into manageable product processes for SAAS based solutions- Initiating and leading market research, defining metrics for success and delivering results - End-to-end responsibility in planning and working with API’s- Analyzing product matrices in order to assess product improvement opportunities while generating new ideas that improve user experience and drive growth- Creating a UX/ UI strategy to create an intuitive and successful user interface- Analyzing customers’ needs to build the problem statement analysis and create features requirements

New York, New York, Us

- Product manager for job search marketplace, working with consumers and companies (B2B and B2C)- Defining and analyzing data and metrics in order to improve product performance - Analyzing market needs, articulating valuable market problem and solving with priorities and justification for each part of the solution- Managing all aspects of in-life products, including customer feedback and requirements- Full responsibility for planning and carrying out product launches

Summary: Company’s sole PM. Full ownership of mobile app SaaS mobile applications (iOS and Android app – from planning to release) securing personal cloud accounts (Google, Facebook, Slack, etc.) and company website. Successfully submitted a grant application to the office of the chief scientist – grant fully approved- Collecting and analyzing feedback from customers, stakeholders and other teams to characterize requirements and features- Analyzing App performances, improving features and creating new ones- Overall responsibility for vision, priorities, user requirements and business rationale underlying the roadmap- Managing the product development process from the product management point of view- Determining, monitoring and analyzing key business performance metrics (App install, revenue, churn and retention)- Creating and managing KPIs, project plans and product specifications.- Prioritizing and creating detailed product specifications, guidelines and flows in agile framework (Jira) - Developing and implementing product strategies consistent with company vision- Writing and receiving a grant from the Innovation Authority

Boston, Massachusetts, Sg

Summary: First PM/Technical account manager in the company building the basis for the company’s working process. Later on, led the implementation of a BI tool in the company – for internal and external users. The company offers a cloud-based SaaS providing image recognition solutions for retail manufactures (B2B)- Proactively leading the strategic planning process in a way that develops performance and operational targets.- Proactively assessing, clarifying and validating customer needs on an ongoing basis- Direct and matrix-management of multidisciplinary teams, including onboarding process, overseeing training period and mentoring towards achieving personal KPIs- Developing program management plans, while leading cross-organizational projects and analyzing project’s KPIs - Managing and leading long-term projects from the characterization stages to execution, managing time schedules, developing processes and working methods - Improving operational efficiency while streamlining various operational organizational processes- Implementing workflows while establishing control programs, improving programs and managing resources.

Tel Aviv, Il

- Teaching frontal classes in a variety of classes, as part of the undergraduate studies: • Cinematic Expression • Israeli Cinema • Narratology • Academic Comprehension&Composition

Master Of Arts (M.A.), Film/Cinema/Video Studies

Data Analytics

Bachelor'S Degree, Philosophy And Cinema Studies

Ba, Economics & Philosophy