Dan Sutton Email & Phone Number

At heart, a savvy, consumer-driven brand strategist — driven to inspire new possibilities for growth. Roundpeg:As most companies pursue growth and scale, their ability to connect with people, influence culture and, ultimately, create demand suffers. Roundpeg inspires the clarity and conviction for brands to play a meaningful role in people’s lives. We revitalize brands, experiences, products/services and marketing to address the shared interests of both business and humans.Roundpeg excels at:- reframing category conventions- focusing teams on untapped human motivations- facilitating internal alignment and commitment to executeCareer:Following stints in journalism, PR and even business development at Andersen Consulting (now, Accenture), I found my way into advertising at JWT and BBDO. Learning the discipline of planning at AMV/London and earning my chops in the heyday of Merkley Newman Harty/NY, I capped the agency career as a Worldwide Planning Director at Fallon. Over the course of that time, I spearheaded award-winning, global and national brand, marcom and innovation strategies for United Airlines, Citi, EDS, Nordstrom, BellSouth, Holiday Inn and the U.S. Dept. of Housing and Urban Development.Since founding roundpeg in 2004, I have led or played an integral role in mission-critical growth initiatives for some of the world's most recognized brands, including Citi, General Mills (Yoplait/Oui/Nature Valley), Lowe's, Miller Brewing, Advance Auto, Travelers, Target (Big & Small Formats), Starbuck's, REI, Beam Brands, 3M, Best Buy, and Constellation Brands (Corona/Pacifico)These days, I have the rare privilege of leading and transforming Roundpeg into a premium consultancy — where elite strategists come for challenging work with remarkable clients. Strategy Skills: Consumer insight, Cultural Context, Category Disruption, Facilitation, Collaboration and Ideation Scope: Global and Domestic

Listed skills include Strategy, Marketing Strategy, Advertising, Integrated Marketing, and 16 others.