Passion: Uncovering Solutions through Unconventional Thinking- Seeking to reframe brand conversations to better connect with customers- Delivering unexpected brand solutions, strategies and the stories that bring them to life- Striving to be the “solver” of unsolvable problemsWhether in advertising or as a partner and senior consultant for roundpeg, I've helped catalyze some note-worthy brand-led revitalization efforts in the past 15 years, including Lowe’s, Mountain Equipment Co-op, Modelo Especial, Best Buy, Post Shredded Wheat, Advance Auto Parts and REI. My ability to collaborate, create and articulate alignment not only positions companies for growth, but galvanizes entire organizations around a purpose-driven approach to achieving it.
Listed skills include Brand Development, Customer Insight, Marketing Strategy, Advertising, and 16 others.