Rowena Lee Email & Phone Number

Greater San Diego Area

• Oversaw Instagram influencer research for 5 clients including Bob's Red Mill and Infantino • Administered influencer outreach pitches to 150+ potential partners, garnering 80+ responses • Spearheaded contract and budget negotiations with 70+ Instagram influencers for Instagram campaigns, resulting in 60+ exclusive partnerships • Secured coverage and accelerated relationships with 60+ influencers

• Authored several email newsletter campaigns through MailChimp to Republic of Gamers customers • Launched 3 competitive analysis projects to understand ASUS and ASUS Republic of Gamer's position in the market • Utilized Hootsuite and Socialbaker to create scheduled copy for and analyze social media posts • Developed proposals and visual guides, directed photography, and distributed for 3+ social media campaigns, driving 15,000+ engagements• Initiated 3+ sweepstake giveaways using Crowdtwist to boost Elite Rewards loyalty program membership and engagement, earning 700+ responses and 500+ new members• Cooperated with community marketing and engineering team to monitor Elite Rewards website by redesigning layout and introducing new rewards and activities

Cupertino, Ca

• Pioneered company's first Facebook ad to increase brand awareness, increasing typical post exposure by 8,000% and like-per-month of the Facebook page by 300%• Analyzed weekly social media and email KPIs on Excel

Taipei City, Taiwan

• Coordinated 4 professional seminars for SAP Taiwan and a family event for TTY Biopharm• Modified event pitches for Swarovski and Allianz, both of which were accepted • Redesigned PowerPoint presentation for a guest speaker at a SAP Taiwan seminar• Composed Chinese content on company Facebook page