Rowena Nathan Email & Phone Number

Christchurch, Canterbury, New Zealand

- Construct and implement comprehensive marketing plans, encompassing diverse channels such as direct marketing, content, email, events, webinars, social and paid media, PR/Analyst outreach, and lead generation across New Zealand.- Execute targeted, data-driven marketing campaigns, ensuring regular reporting and optimization for optimal ROI.- Demonstrate excellent stakeholder management, effectively prioritizing tasks, managing expectations, and delivering high-quality outputs while overseeing regional digital marketing, social campaigns, and the process of securing and publishing compelling case studies for retail clients.

Rotterdam, South Holland, Netherlands

- Spearheaded successful digital content strategies for increased brand visibility, engagement, and lead generation, utilizing data-driven insights and cross-functional collaboration.- Produced diverse marketing collateral supporting an omni-channel approach, including blogs, white papers, ebooks, and more.- Sole owner of end-to-end digital content strategy, driving brand growth, engagement, and lead generation through comprehensive content

Amsterdam, North Holland, Netherlands

- Demonstrated success in overseeing the development, organization, and optimization of website content, resulting in enhanced user experience, increased traffic, and improved engagement metrics.- Crated compelling and error-free content tailored to target audiences, ensuring consistent brand voice and message alignment. Experienced in optimizing content for search engines to drive organic traffic and improve search rankings.- Managing content calendars, conducting audience research, and leveraging analytics to drive data-informed decisions, resulting in measurable content performance improvements.

Rotterdam, South Holland, Netherlands

- Orchestrated the international content calendar across all channels to achieve objectives at various stages of the customer journey.- Created rich and compelling content that attracts and converts through different channels such as videos, blog posts, social media posts, newsletters, emails with SEO best practices.- Collaborated with brand managers to design content strategy for multiple Sunweb Group brands. - Defined and executed the content strategy in collaboration with multiple departments.

Rotterdam Area, Netherlands

- Monitored overall performance of the UK site to produce creative content targeted at different stages of the customer journey. - Created weekly relevant newsletters and took ownership of A/B testing on all customer journey emails.- Led a multi-channel content calendar for an international team. - Participated and contributed to annual content strategy planning following key campaigns and seasonal themes. - Developed and implemented targeted campaigns to further increase online and brand awareness.

Rotterdam Area, Netherlands

- Produced multi-channel content to inspire and engage with consumers. - Created attractive ad copy for SEA campaigns. - Drafted and published new website content following current SEO best practices. - Responded to customer enquiries through telephone, email and social media.

The Hague Area, Netherlands

- Assisted in maintaining and updating product inventory, ensuring accurate product descriptions, pricing, and availability. - Collaborated with the team to optimize the user experience and implement enhancements to the website, driving increased customer engagement and conversions.- Assisted in creating compelling product descriptions, images, and videos. Ensured consistency and accuracy across all product pages to enhance the overall online shopping experience.

- Produced and managed the delivery of the yearly customer strategy plan. - Ensured a timely delivery on all projects by prioritising and offering team development and one on one support where needed. - Built strong working relationships with key stakeholders, gaining the confidence of clients to become the focal point for communication. - Supported both operations and local customer teams to ensure all SLA milestones were met.

London, United Kingdom

- Developed a strong working relationship with local authorities to encourage community engagement and stakeholder management to raise the company profile. - Proactively liaised with customers within the community through press releases, hosting public meetings and site visits. - Supported the area manager with a local customer strategy to increase more exceptional communication and customer satisfaction scores.

Bachelor Of Arts (B.A.), Linguistics And The English Language, Upper Second Class (Hons)

Activities and Societies: BLS (Bilingual Linguistics Society), Travel Editor - University Newspaper; Seren, Bangor RAG, Bangor University.

Certificate Of Higher Education, Speech, Language And Communication, Merit

Activities and Societies: CUL Women's 1st Hockey, Speech & Language Therapy Society Dissertation: Language Intervention and Content.