Rowena Harris Email & Phone Number

Rowena Harris is a Associate Creative Director at Yelp at Yelp. She possess expertise in social media marketing, blogging, creative writing, copywriting, social media and 24 more skills.

Listed skills include Social Media Marketing, Blogging, Creative Writing, Copywriting, and 25 others.

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  Associate Creative Director

  Yelp

  Jan 2022 - Present - San Francisco Bay Area

  - Creatively direct Yelp’s performance marketing efforts. Manage partner agency creative process and approvals. Determine weekly creative strategy for creative testing and quarterly large-scale briefs to deliver thousands of assets each year. Since 2020, our team has reduced CPAs by ~50% and increased CVR by ~90%.- Developed creative feedback guidelines to help stakeholders improve feedback quality, bring clarity to roles and responsibilities, and smooth up decision-making. This system added efficiency, removed blockers, and helped collaboration.- Creatively directed and oversaw a large-scale testimonial shoot concept for B2B performance, web, and email, interviewing six local business owners who shared their passions, struggles, and why Yelp helps them succeed.- Co-developed a proactive creative process to engage, mentor, and coach team members in concepting. Each quarter we held workshops based on a new brief written by an ACD,, refined ideas, and presented 3 concepts to stakeholders.- Helped determine the shot list and art direction for our first branded shoot since the updates. Assets from this shot list continue to outperform stock photos and old-brand assets across performance marketing channels.- Converted Yelp’s largest brand anthem to date into performance marketing. Assessed 100s of photography assets, OTT video content, and campaign branding to cut down and “performance-ify” TOF creative for Google Discovery, Facebook, Instagram, and programmatic.- Creatively directed and delivered ~70+ revenue-impacting and ROI positive creative briefs with multiple assets across web, email, performance, direct mail, product, and more.

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  University Of Leeds

  2:1