Melissa Rowley Email & Phone Number

Trade and A&C support for Cereal, Peanut Butter and Pet

• Optimize price position of branded Ready To Eat Cereal for US operations.
• Manage $900MM of annual Trade Promotions spend, incorporating revenue management principles to drive increases in Net Sales and Profit.
• 2022 “Sales Hero” Award recipient.
• 2022-2023 Sales Council co-sponsor and board member.

• Manage Trade Promotions spend for US operations across multiple partner groups.
• Perform trade ROI/analyses to ensure $700MM in annual spend is aligned to business priorities.
• Optimize process, reporting and resources to prioritize work that most supports strategic objectives.

• Oversight of Consumer Advertising and Marketing spend for US and Canada operations across multiple partner groups.
• Perform marketing ROI/analyses to ensure spend is aligned to business priorities.
• Partner with Marketing to develop annual expense plans that remain flexible in execution.
• Collaborate across teams to optimize process and resources.
• Developed expense accrual process post integration of MOM Brands and Post Foods, and continue to establish business readiness best practices for current/future integrations.

• Oversight of Marketing Finance/Accounting, Marketing Business Intelligence and Guest Data.
• Initiated business capability planning to identify core business functions and develop a plan to transform from current to future state.
• Built strong business cases for prioritized ROI’s, including identifying KPI’s.
• Presented updates to enterprise strategy leadership to ensure program support.
• Provided program management to drive prioritization and planning for three marketing business intelligence and guest data initiatives, while managing multiple tasks across change management and business readiness.
• Collaborated across teams to optimize resources and execute against prioritized deliverables.

• Directly managed a team of 4 process consultants on implementation of SAP Flexible Real Estate accounting software, delivering the project in half the usual time (12 months v. 24 months) and achieving a 40% budget.
• Influenced process, reporting, and system development for the accounting treatment of property expenses (i.e. common area maintenance, non-capitalized leases, property taxes)
• Implemented SAP Project Systems for first international expansion supporting retail marketing campaigns; moved swiftly to meet critical 10 month deadline while developing project hierarchies and process to drive.
• Gathered business requirements, analyzed gaps, coordinated UAT planning, developed process and coordinated training.
• Provided cross-functional leadership to a team of 20+ to ensure deliverables completed accurately.
• SVP Leadership Award winner - SAP Flexible Real Estate implementation.

• Liason for Tax Operations team during company-wide SAP integration
• Lead 5 person project team to source third party solution for sales tax return preparation.
• Tax Operations Award winner - dashboard of metrics to drive strategy and highlight risk.

• Partnered with 25+ internal marketing partners to develop and track $100M in campaign budgets.
• Presented monthly financials and provided variance analysis to senior executives.
• Developed Excel modeling and reporting to analyze trends and determine marketing effectiveness.
• Developed a scorecard of financial and operational metrics to drive accountability within marketing
• Audited expenses to ensure they were recognized in accordance with GAAP.

• Oversight of accounting month end process, including accruals, journal entries, financial statements and consolidating results
• Developed team of 8 to create efficiencies in reporting models and foster critical thinking; streamlined accounting month end processes.
• Collaborated with leadership to plan for the accounting treatment of a credit card portfolio sale to a third party.
• Managed credit card receivables settlement process, including Visa relationship management.
• Target Financial Services Champion Award winner - Accounting Systems Documentation project.
• Collaborated with Finance leaders to develop employees via internal learning group program.

• Presented project analysis, budget and expense reporting to internal technology partners and leadership.
• Assisted internal technology partners with $50M in capital technology planning, determining opportunities and risks.

• Supervised team of 10 processing returned payments and credit programs applications.
• Created returned payment processing efficiencies, resulting in a reduction in manual processing time by 50%
• Initiated cross-training program to improve coverage of team tasks when team members were out of the office.
• Mentored and coached poor performers to deliver positive team results.

• Prepared financial statements, annual budgets and forecasts for credit issuing bank management.
• Compiled and filed quarterly regulatory reporting with the FDIC.
• Presented regulatory reports, financial statements and annual budgets to the Board of Directors.
• Coordinated internal and external bank audits, including Ernst & Young and the OCC.
• Prepared annual fiscal and calendar year bank documents for tax reporting purposes.

• Prepared annual budget and forecasts for advertising sales department.
• Created reports and prepared monthly financial statements for cable community partnership.

• Audited and prepared tax returns primarily for small business and non-profit clients.