Melissa Rowley Email & Phone Number

Trade and A&C support for Cereal, Peanut Butter and Pet

• Optimize price position of branded Ready To Eat Cereal for US operations.• Manage $900MM of annual Trade Promotions spend, incorporating revenue management principles to drive increases in Net Sales and Profit.• 2022 “Sales Hero” Award recipient.• 2022-2023 Sales Council co-sponsor and board member.

• Manage Trade Promotions spend for US operations across multiple partner groups.• Perform trade ROI/analyses to ensure $700MM in annual spend is aligned to business priorities.• Optimize process, reporting and resources to prioritize work that most supports strategic objectives.

• Oversight of Consumer Advertising and Marketing spend for US and Canada operations across multiple partner groups.• Perform marketing ROI/analyses to ensure spend is aligned to business priorities.• Partner with Marketing to develop annual expense plans that remain flexible in execution.• Collaborate across teams to optimize process and resources.• Developed expense accrual process post integration of MOM Brands and Post Foods, and continue to establish business readiness best practices for current/future integrations.

• Oversight of Marketing Finance/Accounting, Marketing Business Intelligence and Guest Data.• Initiated business capability planning to identify core business functions and develop a plan to transform from current to future state.• Built strong business cases for prioritized ROI’s, including identifying KPI’s.• Presented updates to enterprise strategy leadership to ensure program support.• Provided program management to drive prioritization and planning for three marketing business intelligence and guest data initiatives, while managing multiple tasks across change management and business readiness activities.• Collaborated across teams to optimize resources and execute against prioritized deliverables.• Managed a team of 2 business process consultants and project managers.

• Directly managed a team of 4 process consultants on implementation of SAP Flexible Real Estate accounting software, delivering the project in half the usual time (12 months v. 24 months) and achieving a 40% budget reduction of $5M.• Influenced process, reporting, and system development for the accounting treatment of property expenses (i.e. common area maintenance, non-capitalized leases, property taxes)• Implemented SAP Project Systems for first international expansion supporting retail marketing campaigns; moved swiftly to meet critical 10 month deadline while developing project hierarchies and process to drive expense recognition, forecasting, accruals, journal entries, account reconciliations and reporting; collaborated across teams to understand financial transaction impacts across general ledger, procurement and payables modules• Gathered business requirements, analyzed gaps, coordinated UAT planning, developed process and coordinated training.• Provided cross-functional leadership to a team of 20+ to ensure deliverables completed accurately.• SVP Leadership Award winner - SAP Flexible Real Estate implementation.

• Liason for Tax Operations team during company-wide SAP integration• Lead 5 person project team to source third party solution for sales tax return preparation.• Tax Operations Award winner - dashboard of metrics to drive strategy and highlight risk.

• Partnered with 25+ internal marketing partners to develop and track $100M in campaign budgets.• Presented monthly financials and provided variance analysis to senior executives.• Developed Excel modeling and reporting to analyze trends and determine marketing effectiveness.• Developed a scorecard of financial and operational metrics to drive accountability within marketing• Audited expenses to ensure they were recognized in accordance with GAAP.

• Oversight of accounting month end process, including accruals, journal entries, financial statements and consolidating results• Developed team of 8 to create efficiencies in reporting models and foster critical thinking; streamlined accounting month end processes.• Collaborated with leadership to plan for the accounting treatment of a credit card portfolio sale to a third party.• Managed credit card receivables settlement process, including Visa relationship management.• Target Financial Services Champion Award winner - Accounting Systems Documentation project.• Collaborated with Finance leaders to develop employees via internal learning group program.

• Presented project analysis, budget and expense reporting to internal technology partners and leadership.• Assisted internal technology partners with $50M in capital technology planning, determining opportunities and risks.

• Supervised team of 10 processing returned payments and credit programs applications.• Created returned payment processing efficiencies, resulting in a reduction in manual processing time by 50%• Initiated cross-training program to improve coverage of team tasks when team members were out of the office.• Mentored and coached poor performers to deliver positive team results.

• Prepared financial statements, annual budgets and forecasts for credit issuing bank management.• Compiled and filed quarterly regulatory reporting with the FDIC.• Presented regulatory reports, financial statements and annual budgets to the Board of Directors.• Coordinated internal and external bank audits, including Ernst & Young and the OCC.• Prepared annual fiscal and calendar year bank documents for tax reporting purposes.

• Prepared annual budget and forecasts for advertising sales department.• Created reports and prepared monthly financial statements for cable community partnership.

• Audited and prepared tax returns primarily for small business and non-profit clients.