Head Of Brand Strategy | Artist Adviser | Ceo
CurrentState of the Art Agency specializes in selecting talented female artists, offering them step-by-step guidance in developing their artistic voice and an authentic brand. We aim to collaborate with the best galleries, art collectors, interior designers and astute clients worldwide. Founded and established State of the Art Agency, a trailblazing initiative focusing on promoting female artists and enhancing their brand visibility in the art industry, resulting in increased visibility and… Show more State of the Art Agency specializes in selecting talented female artists, offering them step-by-step guidance in developing their artistic voice and an authentic brand. We aim to collaborate with the best galleries, art collectors, interior designers and astute clients worldwide. Founded and established State of the Art Agency, a trailblazing initiative focusing on promoting female artists and enhancing their brand visibility in the art industry, resulting in increased visibility and recognition for their work.• Authored a comprehensive e-guide for artists, providing step-by-step guidance on brand development, self-promotion, and market navigation, empowering them to manage key aspects of their careers independently.• Led strategic vision, business development, sales, client relationships, financial management, and process improvements.• Successfully negotiated and managed accounts with artists, expanding the client base and enhancing brand identities.• Developed and executed marketing strategies, securing coverage in art publications.• Implemented growth strategies and explored new business verticals, increasing sales by 50%.• Oversaw financial management, including budgeting, billing, and resource allocation, ensuring agency profitability and sustainability. Show less