Roxana Wehry

Roxana Wehry Email and Phone Number

Creative Strategist | Branding and Business Development Consultant @ Freelance
New York, NY, US
Roxana Wehry's Location
New York, New York, United States, United States
About Roxana Wehry

Navigating the vibrant crossroads of art and commerce, Roxana Sava has carved a unique path that blends creative vision with strategic client management. Her journey began in the pulsating world of contemporary art, working alongside icons like Mr. Brainwash and Eduardo Kobra, and later, founding State of the Art Agency to spotlight and support the dynamism of female artists.This rich tapestry of experiences has not only expanded her network within the art community but also refined her knack for steering high-profile projects to fruition. Whether orchestrating exhibitions in art meccas such as New York and Paris or collaborating with local governments for public art installations, each endeavor was a step in mastering the art of client relations and project management.Her academic backdrop in Public Relations, with a dash of Journalism and Advertising from the prestigious University of Bucharest, has been the cornerstone of her approach to building and nurturing brands. It's equipped her with the tools to organize captivating events, craft impactful campaigns, and engage in meaningful dialogues with both media and stakeholders.In every project she undertakes, Roxana brings a blend of artistic sensibility and transparent communication, aiming to create a symphony of creative and commercial success.

Roxana Wehry's Current Company Details
Freelance

Freelance

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Creative Strategist | Branding and Business Development Consultant
New York, NY, US
Website:
sota.agency
Employees:
3
Roxana Wehry Work Experience Details
  • Freelance
    Creative Strategist | Branding And Business Development Consultant
    Freelance
    New York, Ny, Us
  • State Of The Art Agency
    Head Of Brand Strategy | Artist Adviser | Ceo
    State Of The Art Agency Apr 2018 - Present
    Greater New York City Area
    State of the Art Agency specializes in selecting talented female artists, offering them step-by-step guidance in developing their artistic voice and an authentic brand. We aim to collaborate with the best galleries, art collectors, interior designers and astute clients worldwide. Founded and established State of the Art Agency, a trailblazing initiative focusing on promoting female artists and enhancing their brand visibility in the art industry, resulting in increased visibility and recognition for their work.• Authored a comprehensive e-guide for artists, providing step-by-step guidance on brand development, self-promotion, and market navigation, empowering them to manage key aspects of their careers independently.• Led strategic vision, business development, sales, client relationships, financial management, and process improvements.• Successfully negotiated and managed accounts with artists, expanding the client base and enhancing brand identities.• Developed and executed marketing strategies, securing coverage in art publications.• Implemented growth strategies and explored new business verticals, increasing sales by 50%.• Oversaw financial management, including budgeting, billing, and resource allocation, ensuring agency profitability and sustainability.
  • Craft & Root
    Account Manager
    Craft & Root Apr 2018 - Nov 2018
    Greater New York City Area
    Serve as first point of contact for new business, especially in the luxury good industry, hospitality and tech fields;Create proposals for work, brief documents for internal use, create contracts for signature;Collaborate with accounting to prepare invoices for clients;Upon signing contract, project manage designers from the New York office, as well as the team in Tel Aviv, using the Avaza platform;Create timelines, tasks and budget hours for each deliverable, assigning it to each team member;Schedule meetings, create deadlines/important days of note and rearrange any scheduling conflicts for President and making sure deadlines are met;Send updates to the client each time a deliverable is complete, and create weekly reports for clients based on designers’ progress; schedule and attend meetings to review project’s progress with clients;Provide market and competitor research for clients, compile into presentations;Create and run campaigns on social media outlets for company’s continued recognition in the marketplace, including but not limited to Facebook, Linkedin, Instagram;Reach out to publications, bloggers, design competitions etc. for press mentions;Create and run campaigns for new business development via Growth X for Linkedin and Mailchimp;Strategize and work together with others to create content;Improve office productivity by implementing and managing weekly team meetings;
  • 1011 Gallery Inc
    Executive Assistant
    1011 Gallery Inc Nov 2015 - Apr 2018
    New York, Ny
    Answer clients' inquiries about sales and collaborations, and respond to general questions.Interact directly with clients inside and outside Mr Brainwash’s pop-up gallery and eventsProvide superior client service through gracious and attentive demeanor, prompt assistanceLiaise with Client Service staff to obtain condition reports and/or catalogues and supplies for clients.Consistently share client feedback with the management.Creating and implementing a digital media strategy, monitoring and responding to users with the goal to develop and expand an online community.*Special Project*Assistant Project Manager - David Bowie’s Mural in Jersey City by the internationally renowned artist Edurado KobraMicro-managing the project Booking and arranging travel, transport and accommodationLiaising with staff, suppliers and clientsPlanning and ensuring supplies are available for the artist and his team
  • Curate Directive
    Digital Media Intern
    Curate Directive Feb 2016 - May 2016
    Greater New York City Area
    Curate Directive is a digital influence agency with focus in digital & eCommerce marketing, public relations, and influencer engagement in the hospitality, tourism, retail, spirits, and food & beverage spaces.Being part of a small agency offered me the opportunity to learn how to switch between the several hats that you can encounter in PR.I was part of the creative process of brand development, promotion strategy, engagement strategy as well as creating content editorial calendars, publishing and promoting original, high-quality content. I learned how to measure and analyze to establish ROI though audience growth, audience profile, response rate and quality, negative feedback.Manage social media marketing campaigns and day-to-day activities that included:Develop relevant content topics to reach the company’s target customers.Create, curate, and manage the published content (images, video and written).Monitor, listen and respond to users. Develop and expand community.Analyze key metrics and tweak strategy as needed.Compile reports for management showing results (ROI).
  • Fashion Days Group
    Front Desk Officer
    Fashion Days Group Nov 2014 - Apr 2015
    Bucharest
  • Ciee: Work And Travel Usa Program
    Customer Service Officer
    Ciee: Work And Travel Usa Program Jun 2014 - Oct 2014
    Beach Haven, Nj
    Daily, used my ability to read, write, speak and comprehend English by interactingwith customers as well as fellow employees• Learned about American Culture by working in an environment where I was able tospeak to many different people from all over the United States• Demonstrated a high level of customer service. Responded to and took appropriateaction to resolve concerns and complaints by customers• Attended departmental and team meetings as well as participated in all additionaltraining courses• Offered training to new cashiers• Handled all sales for my appointed section – including entering correct orders, takingmoney, counting out correct change and completing credit card transactions
  • Dcnews
    Intern
    Dcnews Aug 2012 - Sep 2012
    Bucharest

Roxana Wehry Education Details

Frequently Asked Questions about Roxana Wehry

What company does Roxana Wehry work for?

Roxana Wehry works for Freelance

What is Roxana Wehry's role at the current company?

Roxana Wehry's current role is Creative Strategist | Branding and Business Development Consultant.

What schools did Roxana Wehry attend?

Roxana Wehry attended Universitatea Din București / University Of Bucharest, Colegiul National "b.p.hasdeu" Buzau.

Who are Roxana Wehry's colleagues?

Roxana Wehry's colleagues are Roxana Sava.

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