Roxanne Alvarez Email & Phone Number

Sonoma, California, United States

Streamlined event operations by implementing a new vendor management system, reducing setup times by 30%, enhancing client satisfaction, and resulting in a 15% increase in repeat business.Drove revenue growth by identifying and pursuing new business opportunities, contributing to a 20% increase in revenue, while prioritizing exceptional customer service to build lasting client relationships.Led cross-functional event and sales teams, providing direction, support, and motivation to achieve both event goals and customer satisfaction objectives.Demonstrated budget and financial management expertise, delivering comprehensive financial overviews to upper management for all events, while ensuring profitability through strategic cost control.Maintained a client-first approach, addressing customer needs promptly and effectively to ensure seamless events and memorable experiences.

San Francisco County, California, United States

Collaborated with the Director of Sales and Sales Managers to secure leads and provide exceptional service to all sales groups and conventions. Met with clients to finalize conference details, including meeting room setups, menus, A/V requirements, electrical needs, and sleeping arrangements. Prepared detailed group resumes using the Delphi sales and catering system, distributing them to all departments at least 10 days before group arrivals to ensure seamless coordination. Led weekly staff meetings to review upcoming group resumes and ensure alignment across teams. Worked closely with Food and Beverage Managers, the Executive Chef, and the Director of Audio-Visual Services to guarantee that all event details were understood and executed flawlessly.

California, United States

RLA Trade Show Consulting guarantees that we'll take care of everything in an organized matter. We offer a variety of services, including:Event planning servicesTrade show managementCorporate event management

Kenwood, California, United States

Manage all aspects of catering department from sales to execution, achieving 100% customer satisfaction score.Create all location-specific Banquet Event Orders (BEO) and secure contracts with customers including largest wedding with 200 attendees and $25K budget.Collaborate with chef to tailor menu and meet customer budget, resulting in up to $4K cost savings.Conduct menu tastings and site inspections across 15-acre properties and venues with 20K square feet.Hire and train 5+ employees on topics including food preparation, customer service, and opening/closing procedures.Maintain banquet menu with up to 50 items, coordinating with Executive Chef and culinary team to ensure guest satisfaction.Facilitate post-event debriefing meetings with 6 attendees, discussing and documenting all event notes for up to 40 events per month.

Petaluma

● Built and constructed booths worth up to $850K, leading design and layout in accordance with marketing and sales strategy, brand guidelines, and budget.● Led planning, coordination, and execution of all corporate tradeshows and events, successfully securing largest contract with venue for $150K.● Partnered with internal marketing team of 10+ to create content and promotional materials for tradeshows.● Managed payment of exhibit fees for convention booth space, secured housing, and led badge registration for 10+ global CamelBak attendees spanning 3 continents.● Organized meetings with 175 attendees, setting up room, A/V, and ground transportation arrangements.

Petaluma, California

Petaluma, California, United States

Coordinated all aspects of the Harvest Festival, managing vendor relationships, logistics, and event scheduling to ensure seamless execution.Collaborated with cross-functional teams to deliver an engaging and successful event experience, driving high attendance and positive feedback from participants.Oversaw project timelines and budget, ensuring all elements were delivered on schedule and within financial guidelines.Provided exceptional customer service, addressing attendee and vendor concerns promptly to maintain a positive atmosphere throughout the event.Implemented post-event evaluation to gather feedback and identify areas for improvement in future festivals.