Roxanne M. Tan Email & Phone Number

Torrance, Ca

Catalog and Packaging production for NIKE licensee brand.

Cerritos, Ca

• Health, OTC, beauty, food, household, and baby CPG packaging design for multiple private label, in-house brand, and licensed brand products.• Rebranded 3 of the in-house brands within a year: logo redesign, layout design, packaging design, style guide, photography, etc.• Branding development of new product lines.• Gave the company a corporate brand identity by redesigning trade show materials, sales catalog, company profile, and presentation templates with a cohesive look and feel.• Created design assets and production guidelines for the design department to have a smoother, thorough work flow.• Interior design of the design/marketing department office. Furnished the office with desk and shelving system within the budget and ascetically pleasing.• Support the Sales team by designing concepts of potential products and redesigning existing products with the brands' style guide of the potential client.• Art direct and lead a team of designers.

• Conceptualized and created packaging dielines, and mock-ups of seasonal gift baskets/gift sets within target cost. • Collaborate with Hong Kong sourcing department to find vendor and products for the development of the finished goods.• Visited the Canton Fair in China and Fancy Food Show in San Francisco to find new vendors. • Created graphics and designed products for Mother’s day, Easter, Harvest, Christmas and Valentine.• Delegated and art directed projects to freelance designers.• Specialize in licensed design such as plush, novelties, packaging and food packaging that coincide with the theme of the gift set. Communicate with the licensor from concept all the way through production to insure all the designs are approved for mass production. Licensed designs included: Hello Kitty, Elvis, Batman, Superman, Scooby Doo, Garfield, Strawberry Shortckae, Hot Wheels, Barbie, SpongeBob, Teenage Mutant Ninja Turtles, Dora, Lindt Chocolate, Nestle, Sweet's Taffy.

• Developed and designed packaging, hang tags and labels, newsletters, marketing materials, and custom products.• Create licensing brand designs such as Dora the Explorer, Pearls Before Swine, Warner Brothers, etc. • Visual Merchandise the LA Mart showroom and the Pico Rivera showroom using graphics and handmade props.• Assist with the catalog design and product photography.• Designed trade show materials.

• Promoted to Technical Trainer from Service Technician after one year of employment. • Implemented and customized financial loan software to the specific needs of the clients including, if necessary, third party software. • Prepared each training session and assist users on the functionality of the system.• Identified and resolved problems reported by the clients in a timely manner.• Clearly documented each service report in full detail for programmers and managers to easily understand and resolve the issue.

• Worked closely with the graphic design and marketing team to photograph and provide images for documentary, web and advertising purposes.• Retouched, organized, and maintained photographs in the photo library for easy access.• Traveled along the Metro rail and bus lines to document the places the Metro goes.

• Hand-drawn large product promotion in-store display that complemented the seasonal theme of the store.• Designed in-store flyers, coloring contest and price sign templates.• Oil painted a 4 x 6 foot hawaiian theme display art.

Ba, Studio Arts

Bachelor Of Arts (B.A.), Graphic Design