Roya A. Azadi is a Director of Partnerships and Programs at YLab. She possess expertise in research, strategy, concept development, advertising, brand architecture and 18 more skills. Colleagues describe her as "Roya is an empathetic leader, her clear focus on initiating and enhancing collaboration has made working together one of the best experiences. She is a deep and strategic thinker who connects the work she is doing to the long-term vision and goals for the organisation whilst striving for change and always looking for new ways to do things better. Her energy and passion for creating user-driven outputs made it such a pleasure to collaborate with." and "I highly recommend Roya to any leader or team looking for a dedicated and skilled strategist. Roya has an exceptional ability to distil complex information into clear, beautifully crafted strategic narratives. I've witnessed Roya engage diverse groups, from executive leaders to community members, in thoughtful and impactful discussions. Drawing from a vast toolkit across strategy, design, and futures thinking, Roya works with openness and transparency, helping teams navigate complexity and drive actionable change. Roya's contributions consistently lead to meaningful outcomes while fostering a deep connection to broader systems, making her an exceptional partner in strategic endeavours. I can't recommend Roya highly enough. She is a true asset with a positive, solution-oriented approach that will help you think critically and get you where you need to go."