Roy Lim Email & Phone Number

Singapore

• Moved from leading a business intelligence team to set up a strategic client partnership department
• A client leader managing strategic partnership with FMCG clients, focusing on strategic account management with senior stakeholders, management advisory and engagement delivery across growth and branding initiatives
• Co-ordinate strategic planning process and drive this through financial budgeting process to ensure internal alignment on strategic plans and objectives
• Lead the client engagement pillar for FMCG sales operation, responsible for delivery consistent strategic client engagement, by developing engagement frameworks, improvising business value proposition, and training.
• Strategy lead for insights practice, shaping future of market measurement in physical stores for brand building, campaigns and operation execution, as well as customer acquisition
• Responsible for developing the strategic roadmap for inorganic growth through developing new business model and channels

Singapore

• Lead a team of 9 locally, delivering sales, distribution, and visibility expansion together with operational efficiency for clients in FMCG, consumer electronics and sportswear industries
• Collaborate with other BU heads and actively participate in the overall strategy formulation, implementation and performance tracking. Including the review of business cases and post-project implementation, providing.
• Leverage on technology, financial data and performance metrics to formulate business and operation strategy
• Designed and implement data projects to produce insights for business operations, people performance and clients’ sales growth
• Perform in-depth competitor analysis, industry benchmarking and research for timely communication to the clients and Board
• Part of the Singapore management team, focused on creating a data-driven culture, implementing technology to improve processes and performance, as well as developing a high-performance team

Singapore

Singapore

Singapore

• Provided advisory services to organisation in making data driven decisions by drawing actionable insights to improve both internal and external stakeholders experience, understand consumer behaviour and measure.
• Understand and translate business needs into research objectives, and recommend appropriate solution which includes crafting of project plan, proposal writing, budgeting, sourcing of vendors and presentation
• Designed and managed small to medium scale (up to 10,000 sample size) quantitative and qualitative research conducted through both internal associates and external vendors
• Analysed and draw actionable insights from both structured and unstructured data
• Communicate research findings and recommendations to client’s project and management team
• Facilitated workshops to map the customer journey and identify pain points for the purpose of redesigning existing processes for desired customer experience

• Managed a team of 10 to 14 in achieving daily operational goals to support the security of our nation
• Analysed data collected from multiple sources and managed data library for data analytics, classification and anomalies detection
• Liaised with technicians for system troubleshooting and rectification process
• Collaborated with software developers to design new tools and software to enhance system capabilities
• Designed and conducted training for new pool of analysts and supervisors to ensure they are operationally readyKey Achievements
• Achieved Silver Award at MINDEF Innovation Project in 2015 as a project lead for developing a solution to automate mundane data entry process

Bachelor’S Degree, Business Analytics, 4.34

Activities and Societies: Business Analytics Applied Project with SMRT Corporation. Part of the presenting team for SIM University.

Diploma, Business Computing, 3.1