Royston L. Email & Phone Number

Singapore

· Key driving force behind the company’s acquisition & retention programmes across all SEA markets. Part of the Group's Marketing leadership team.· Leads team to develop and implement trade marketing programmes to help acquire, maximise and retain revenue from small-medium businesses across Ninja Van's SEA markets.

• [World's largest food & beverage company, Nestlé is present in 191 countries globally with over 270,000 employees and more than 2,000 brands.]
• Led overall trade strategy for the commercial team of Nestle Confectionery products (Chocolates, Biscuits and Sugars), pushing sales of popular brands such as Kit Kat, Frutips, Uncle Toby’s and Milo Snack Bars.
• Responsible for developing and implementing long term category marketing strategies on all channels (supermarket, convenience… Show more [World's largest food & beverage company, Nestlé is present in 191 countries.
• Responsible for developing and implementing long term category marketing strategies on all channels (supermarket, convenience, general trade and e-commerce).
• Crafted brand activation campaigns that are based on creative and effective ideas, letting these efforts make sense in a pandemic era.
• Managed offline (modern and general trade) & online promotions, together with Point of Purchase material development.

• [Leading international tobacco company, with 6 of the world’s top 15 international brands, including the number one tobacco brand worldwide. PMI employs a diverse workforce of around 81,000 people, with products sold.
• Portfolio & Brand Management– Managed L&M, Singapore’s largest tobacco brand in the fast growing value-price segment. – Managed SAMPOERNA, leader in the kretek category in Singapore.– Developed brand strategies to.
• Portfolio & Brand Management– Managed L&M, Singapore’s largest tobacco brand in the fast growing value-price segment. – Managed SAMPOERNA, leader in the kretek category in Singapore.– Developed brand strategies to.
• Trade Development & Marketing – Planned and implemented pricing discounts, trade programs and digital engagement. Each initiative was aligned with the company’s portfolio and pricing strategies for priority retail.

• Represented Philip Morris, built and maintained effective relationships with a diverse group of stakeholders in government, business community, media and academia. Engaged stakeholders at platforms where the company.
• Worked effectively as part of a wider regional network of Regulatory Affairs Managers, constantly raising issues to the network to ensure alignment and leverage best practices from other markets to maximise… Show more
• Worked effectively as part of a wider regional network of Regulatory Affairs Managers, constantly raising issues to the network to ensure alignment and leverage best practices from other markets to maximise quality of.
• Enhanced the company’s evidence-based approach towards tobacco-related issues by leading studies for external stakeholder engagement, in collaboration with consultants and research firms. Show less

• Strategic Planning– Led the development of commercial strategies to deliver volume against target and increase market share.
• Market Insights & Analysis– Performed in-depth analysis using internal sales data and syndicated industry databases to provide business recommendations to Commercial team.– Partnered with market research agencies to.
• Route-to-Market Optimisation– Co-managed an 18-month project, from the… Show more
• Route-to-Market Optimisation– Co-managed an 18-month project, from the development of business case to the commercialisation of a new route-to-market (“RTM”) model, successfully achieved higher effectiveness and.
• Commercial Budget & Reporting– Owned the entire cycle of budget forecasting for all seven functions within Commercial department. Show less

• [European MNC, world's largest industrial & medical gas company, and one of the most profitable engineering companies. With over 65,000 employees in more than 100 countries, Linde products and services can be found in.
• Product Management - Drove the development of product and business segments strategies in alignment with regional and country strategies/objectives.- Led the development and overhaul of Product Service Offer (“PSO”).
• Product Management - Drove the development of product and business segments strategies in alignment with regional and country strategies/objectives.- Led the development and overhaul of Product Service Offer (“PSO”).
• Market and Customer Insights- Key custodian of Customer Experience (“CX”) program, which aimed to shape the organisation and its processes towards delivering excellent customer journeys.- Spearheaded the design and.
• Marketing Communications- Enhanced overall Linde profile as a company to existing and potential customers through self started initiatives: Sell-in kit and branded merchandise for sales team during customer engagement.
• AchievementWinner of 2013 Singapore Excellence Awards (Performance Excellence) Show less

• International secondment (Malaysia headquarters - Sales)– Business development: supported sales managers on the development of new business opportunities with existing and new customers, including contract negotiation.
• Regional Strategic Marketing, Investments & Commercialisation (APAC headquarters)– Led the development of an investment project for a new EUR 15 million Air Separation Plant in Bangladesh… Show more
• Regional Strategic Marketing, Investments & Commercialisation (APAC headquarters)– Led the development of an investment project for a new EUR 15 million Air Separation Plant in Bangladesh. Collaborated with local and.
• Regional Distribution & Supply Chain (APAC headquarters)– Investigated and performed analysis on product losses occurring in the supply chain of a Malaysian production site. Project outcome received recognition from.

Bachelor Of Business, Banking And Finance

Activities and Societies: NTU Enactus (formerly known as Students in Free Enterprise or SIFE) As Marketing and Publicity Director: •.

Management

Activities and Societies: Public Speaking Club, Students in Free Enterprise (SIFE) • Spring 2010: Student Exchange, Global Immersion.