Customer Experience - Market Insights And Ops
Current- Conducted comprehensive quantitative (e.g., callout surveys, online forms) and qualitative (e.g., IDl, FGD) research, covering operational and analytical aspects.- Conducted in-depth research on various features of the Lazada platform to enhance user experience and increase customer satisfaction.- Collaborate closely on benchmarking to compare Lazada's features with those of competitors, providing valuable insights to the product development team.- Worked closely with cross-functional teams to implement research findings and drive product enhancements.- Provided NPS and PSAT root cause analysis to identify reasons for underperformance and propose actionable recommendations, plus ad hoc deep dive reporting based on internal team needs.- Build final report which mainly consist on insights, conclusions, and recommendations by using Microsoft tools (Excel, Word, PPT).