Rodrigo Peña Email & Phone Number

San Francisco Bay Area

As Visual Manager, International at TATCHA, I oversee the visual communications and merchandising for Asia, ensuring consistency and quality across all channels and markets. With broad experience in the retail industry, my background with established brands and creative agencies support my work to create impactful and engaging visual solutions for various 2D & 3D media in the form of directives, planograms, 3D renderings, and point-of-sale graphics.

45 West 18Th Street, New York City

Oversee visual communications between corporate, vendors, partners & stores. Manage departmental operations relating to visual merchandising and point-of-sale marketing. This included tracking budget and creating directives for seasonal visuals and props for window presentations, showrooms and in-store environments globally,

40 W. 57Th Street, New York City

Brand Identity | Graphic Design | Photo Retouching | Visual Merchandising | Directives | Standards Manuals | Logos

Flatiron, New York

Major 2016 renovation and holiday re-launch of the Flatiron L'Occitane Flagship Store, a Team Project. Other projects included visual merchandising & store design directives. Photo retouching of cosmetic and skincare imagery.

New York, Ny

Graphic Design Services for Visual Merchandising TeamSTORE DIRECTIVESincluding environmental design, info graphics, in-store merchandising, propping, product and architectural renderings using Adobe Creative Suite > Photoshop, InDesign and Illustrator.

Branding Interior Environments & Exterior Facades

freelance on a per project basis > graphics & architectural renderings

Advertising, Marketing; and Packaging

Creative Services | Graphics | Brand Identity | Look Books

Developed prints for apparel, and graphics for in-store signage, merchandising and seasonal display, on a full-time freelance basis. Created concept boards for internal presentations and inspiration: Victoria's Secret / Bath and Body Works / Express Jeans

Designed a multitude of t-shirt graphics and logos for the Mens, Women's and Kids Divisions; part of the original creative team that launched Old Navy in the mid-90s.

Master Of Arts, Communications Design

Bachelor Of Arts, Art History, Fine Arts, Architecture

College/University Preparatory And Advanced High School/Secondary Diploma Program