Technology is a real passion, started when i had 12years old with my ZX Spectrum and ending today with a huge screen proliferation in my house (22 screens). I started my professional life 21 years ago in Advertising and Media, afterwards I embraced technology and productivity on the brand side @Microsoft. With a major focus on Management, Digital Transformation and Marketing/Sales roles. Leading businesses in 2 of the World biggest Media Groups, Havas and Omnicom, and in a Technology giant as Microsoft, Digital Transformation is on my natural DNA, always with a focus on results, P&L management and profitability, being directly responsible for the last 10 years for the company results on all my roles. Sales, Management, Communication, Business Strategy, Business Analysis, planning and delivering with clear execution in my day by day role. Business oriented, research and sales/analytical capabilities, with great capacity to create short term results and to lead multidisciplinary teams.In my actual role @Initiative, I’m responsible for managing the agency in this new decade and to support growth in our clients and brands, drive the business throughout a constant process of innovation.“Choose a job you love, and you will never have to work a day in your life”. Confucius