Ronald Marcelo Email & Phone Number

Metro Manila, Philippines

Valenzuela, Ncr, Ph

Philippines

Provides strategic plans and conceptualizes, designs and implements programs and promotions to drive digital engagement and increase usage of Citibank’s online and mobile banking platforms and services. Programs include mounting campaigns on email and mobile collation, development of communication for digital launches and enhancements, working with internal/external partners to drive digital initiatives and negotiating deals with merchants and partners.

Makati, Philippines

• Develops the over-all content strategy for the primary digital channels of the Bank, namely BPI Express Online and BPI’s Official Facebook Page.• Serves as Digital Managing Editor for online content while also managing the relationships with content/creative agencies as well as technology vendors. • Maintains effective relationships with colleagues, other business units and other key stakeholders.• Ensures that the produced digital content meets business and segment requirements… Show more • Develops the over-all content strategy for the primary digital channels of the Bank, namely BPI Express Online and BPI’s Official Facebook Page.• Serves as Digital Managing Editor for online content while also managing the relationships with content/creative agencies as well as technology vendors. • Maintains effective relationships with colleagues, other business units and other key stakeholders.• Ensures that the produced digital content meets business and segment requirements and is delivered within defined TAT and cost constraints.• Serves as an experienced and effective copy writer for campaigns, marketing collaterals, scripts, annual reports, published articles, and awards entries. • Manages and performs User Acceptance Testing for channel projects including the newly launched Content Management System as well as the upgrade of the transactional features of the bank’s website, which is currently in development. Show less

Makati, Philippines

• Served as the primary Content Management support for the Digital Channels including Online Banking, Mobile Banking, Phone Banking and ExpressLink (Corporate Internet Banking)

Makati, Philippines

• Served as the primary Content Management support for BPI Express Online. • Provided channels marketing support to the Bank’s Preferred Banking Segment. This includes producing marketing collaterals and giveaways for their events, branch initiatives and area campaigns as well as providing monthly analytics and performance measurements to the Relationship Managers to gauge the success of their initiatives.

Makati, Philippines

• Developed tactical digital communication and campaigns to increase enrollment and usage for BPI’s 24/7 Banking channels (Online, Phone, and Mobile). These initiatives included Targeted Electronic Direct Mail promotions, digital rewards programs for online bills payment; Promo partnerships with both Smart Communications and Globe Telecom.

Makati, Philippines

• Directly supervised a team of Phonebanking Specialists (PBs) who managed and addressed all customer service concerns received via the Bank’s e-mail channels.

Makati, Philippines

• Handled inquiries, requests, complaints and sales-related services received via phone and e-mail.

Ab European Studies (Business Track), European Studies - Business / Hispanic Studies / Marketing

Activities and Societies: Management Engineering Association, Erasmus Graduated with Minors in Marketing and Hispanic Studies.

Education record